Location is one of the most important consideration whenever property investor wants to purchase a property. However, how important is location when you conduct your seminar or training?
Seminar can generally be classified into 2 broad categories – free and paid seminars
For free seminars like property, investing, networking events, the public are usually invited to attend via newspapers or other forms of marketing like electronic direct mailers etc. Sometimes, some of these seminars may also impose a nominal fee on the participants.
The attendance of such events. can vary because there is no fixed obligation and the participant has not paid a fee to register his attendance. It is quite common that the turnout is much worst than expected by the organiser as people who signed up may not turn up. Hence, experienced organisers will often buffer a no-show rate.
For such events, a convenient location is extremely important as it will attract a larger crowd. For these group of seminar participants, a centralized location with good access to public transport lines and easy parking facilities is critical to the success of the event.
In fact, a good location makes it convenient and easy for participants to also bring along their friends, partners and family members to attend the seminar together. Often, it may also be a case whereby their partner or friend wait at a nearby shopping mall. But just imagine if your event is held at location where it is inaccessible or lack of nearby amenities.
In contrast, the turnout of paid seminars is fixed. These are often organised by company sponsored or private event organisers. Nevertheless, location still plays a pivotal role for these people. Depending on the budget of the organization, a suburban place can be considered. However, organisers of such events must be prepared to understand that choosing locations which are not centralized may inconvenienced their participants unless the organiser has made efforts to study that the participants all stay in a particular area (for example jurong). In such a case, it makes every sense to rent a seminar room or training room at Jurong instead of Town location.
In summary, an out-of-the-way location may leave a less than ideal impression for clients, as the location has inconvenienced them. Sometimes, this may affect the possibility of potential working relationships, deals, and referrals.
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