For most entrepreneurs, finding time to attend conferences could be challenging! They are already occupied with too many things – from bookkeeping and business decision-making to booking classroom rental or training room rental for employee training sessions.
With so much to tackle, attending conferences for networking and personal growth often take a back seat on their priority list. Part of the reason for it is they don’t see enough value in it. If you are somewhat skeptical about the benefits of attending a conference, here are some points to consider.
1. Pick the expert’s brain
Experts from any industry are super-busy. It is not easy to meet them in person, let alone chatting with them or picking their brain.
But when you meet them at a conference, they are more likely to be in a good mood to help others. That’s a great opportunity for you to spend time with them, asking questions and picking their brain.
2. Improve networking
Networking is critical to the growth of your business. A conference is a great place to meet new people from industry or experts from other industries. You can learn so much simply by talking to them. You may even find a business partner and some important connections for the growth of your business.
3. Understand the big picture of your industry
It’s easy to get caught up in the nitty-gritty of your niche. Over time, you could end up being a stubbornly insular businessman unaware of the industry trends and outlook. However, the consequences of your insularity could be devastating.
If you don’t know the big picture of what’s going on in your industry, your business could be one of the first victims of any major policy changes or any major disruptions for that matter. Attending a conference helps you keep a tab on the wider industry and stay updated and prepared for any major changes ahead.