While training is usually conducted at training room, classroom environment, we have slowly seen popular platforms to conduct online training start to spring up over the years and have become extremely popular. Do you always have to learn at a classroom or training room and be physically present? Not necessarily so.
There are definitely pros to conducted courses online, and one of the main pros is that you are not restricted by geographical location and your course is able to reach a worldwide audience, unlike a training session whereby you need to conduct it at a particular venue.
Also, once your course is recorded and put up for sales via platforms like Coursera, Udemy, the student is able to view, play and replay the lessons at his own pace and learning speed. This is one of the greatest advantage that technology has brought to the learning space. Basically, learning and knowledge has no boundaries in today’s age.
In this video, we would like to share an interesting video by one of the best Udemy instructors, John explaining how to make a successful video course using the Udemy platform. In addition to that, he also shares tips on marketing and promoting the video to potential audience and ultimately getting people to buy your program. Being an expert in this industry, his video has shared many pitfalls to avoid and tips to create and make your online course successful.
Below are his first few tips and do watch the entire video to learn how to create a powerful video course and demonstrate yourself as an expert in your field when doing so.
Tip One – Get your title right
When your title is right, it makes it easier for people to find your course and attract the right audience. If you do reply to queries, you do not wish to reply at whims to queries that are not actually looking for your product.
Hence, it is important that you know who you are creating your course for and always bear that in mind throughout your course creation process.
Tip Two – Answer your potential clients : What’s in it for me?
Making sure your participants understand what’s in it for me when they manage to search for your course and they are crystal clear when they do sign up. This is the benefit that you need to show your potential clients and you want to do it right, to minimize the refund policy from being utilized, if any is in place.
Tip Three – Course Description
How do you sell your course? The trick is that you do it via the course description. You may ask how is the course description going to sell my course? Below are some tips:
- Show some social proof, reviews, testimonials
- Prepare, research and address some objections that you think your participants might have and show them why and how it will work for them
- Give 30 days guarantee so that this will help to allay your potential clients’ fears
- Write short paragraphs with distinct headings, sub headings
- Try to avoid, in fact don’t use big long complex sentences. Write simply and clearly.
In order to capture your audience attention and make sure they learn effectively, keep your per video or lecture between 3-5 minutes. This is the benefit of learning online unlike traditional classroom training whereby it must take place at large blocks of time.
There must be a clear objective for each lecture. Some good structure are introducing the topic to the participant / overview, then followed by teaching the materials and ending off the lesson with a summary. This has been said to have one of the methods that is able to achieve high knowledge retention rate.