Event photography is often deemed to be monotonous and boring. Most are of the opinion that capturing stills at a corporate event or any event for that matter is hardly a creative job. However, this is not really the case always. A lot of innovation and creativity can actually go into event photography, provided, the organizer and the photographer is willing to think out of the box. It is important for the planner to hunt down a photography specialist who has an experience in dealing with similar events. Right from the time you rent training room, it is equally important to finalize upon the photographer of choice and book him beforehand. Once he is on board, here are some guidelines to discuss with him.

The Right Equipment Matters

Your photographer will be bringing along his equipment. You may want to discuss the types he would be using for the vent. Whereas the choices would largely vary from one professional t the other, mostly, 24-70 f/2.8 or 70-200 f/2.8 lenses are the ones to be most preferred since they offer optimal sharpness, excellent performance in low light and swift focusing. Depending on the nature of the event, your photographer may wish to use macro or fish eye lenses for the purpose.

Thinking outside the norm makes matters interesting

Event photography does not mean asking people to huddle together at important venues and clicking pictures. It is always a good idea to discuss some novel and innovative photo opportunities with your photography specialist. People do all sort of things when they are not asked to superficially pose for a photograph. You could spot a listener completely mesmerized by a musical performance at a cultural event, the bride’s mother shedding a tear as she watches the ceremony and many more such interesting and candid shots. These are the ones that depict what the event is actually about.

Capturing the action

Ask your photographer to concentrate on capturing the action with his stills. The moment when the winner pops the champagne cork and the froth comes bubbling out, is worthier than asking him to pose with an opened champagne bottle. Discuss the different actions you wish to have captured so that your photographer can focus on them. And of course, he will also use his own creative instincts and choose actions that seem intriguing to him. Creating a sequence is ideal for storytelling.

Being Professional

Not every guest is comfortable being clicked. So, it is important to respect others preferences and be extremely professional in approach. Being pesky is never appreciated. Although most professional photographers would be well versed with etiquette it is always advisable to sensitize them about it. Photography professionals also need to understand that sticking to the right behavioral norms would mean more referrals and more work in future.

When you rent seminar room for a strictly corporate event however, the photography norms could be more specific. Your photographer will need to capture empty venues before the show begins, click stills of important people, capture speakers on stage in long shots with the signage behind and so on. A lot of these photos will also be used for corporate branding.