Category Archives: Training Room

How to Train Your Gen Y Sales Team

Millennial salespeople have a different mindset. Most entrepreneurs fail to understand that mindset and that’s exactly why they struggle with training their Gen Y sales team. But it doesn’t have to be that way for you.

Before you book training room rental or classroom rental for your next sales training event, do some research. Knowing a few things about how the new generation thinks can make a huge difference in your approach to training them. Here are some tips.

1. Know what motivates them

Guess what? It’s not the fat paycheck. Most people in their 20s are now staying with their parents. They are in no hurry to get married and raise kids. For most of them, making an impact is more important than making more money. They find it more fulfilling to give back to the community. In order to motivate your Gen Y salespeople, you should focus more on things like how your product or service is going to make the world a better place and less on how much money they can make in the process.

2. Help them learn more

Perhaps your Gen Y sales team has some members who are over-qualified for the job. That’s because most parents nowadays leave no stone unturned to educate their kids. As a result, you’ll find entry-level sales executives constantly looking to learn more. They want to know the ‘why’ of everything. As long as you can satiate their quest for more knowledge, they’ll do anything for the job. So arrange more training sessions. Help them learn and grow.

3. Give constructive feedback

How you give the feedback matters a lot. Yes, it should be constructive feedback. The Gen Y kids have been getting pats on their shoulder all through their school or college. You need to continue the trend. Be nice to them even when you’re giving them a negative feedback.

A successful Training seminar event

More Ways to Train Your Salespeople on Suggestive Selling

Suggestive selling is when you suggest your customers to buy more or gently push them to upgrade. It’s like a hidden economy that often remains unfound to most businesses.

But it comes with a caveat. If you do it the wrong way, you can even lose your original sales. That’s why it is very important to train your sales team on suggestive selling. If you’re up for the challenge, it is time for you to rent training room or rent seminar room. We already covered the basics of how to train cross-selling. Here are some more tips.

1. First add value then ask
This should be the mantra of every sales team. Cross-selling or up-selling is no different. Train your salespeople to add value first. How can you do that? It’s simple. You need a simple a mindset shift. Rather than seeing your customers as ATM machines, see them as humans. Genuinely try to help them. Talk to them to know what exactly they’re looking for. Once you know that, see how you can help them. If you see they have the budget and willingness to buy a better product, only then you should show them a higher-price product.

2. Use the “Rule of 3”
The ‘Rule of 3’ is a thumb rule that says you should show your customer three different products in the same category. Alright, let’s explain this. Let’s say the customer chooses the product A. Then you need to show her Product B and Product C. Product B is what you want to sell. And Product C has almost similar features to Product B, but it is way more expensive. That means you’re showing the customer that Product-B the best deal, because it costs slightly higher than Product A, but offers greater value. On the other hand, although Product C offers almost similar values, it is very expensive. That makes Product B the clear winner.

How to Train Your Salespeople on Up-Selling and Cross-Selling

It may sound counterintuitive, but often your customers don’t know what they really want.

And that’s an opportunity for you – an opportunity to cross-sell and up-sell. For instance, if your customer chooses to buy a trouser, you can suggest them a matching t-shirt (cross-selling). Or if they pick a $70 shirt, you can show them a better product in the same category, at $100.

While suggestive selling (AKA cross-selling/up-selling) is a good way to maximize your revenues from each customer, your sales reps need to know the art, for it to work.

One good idea would be training them. However, just booking training room rentals or seminar room rentals is not enough. Here are some tips.

1. Get the timing right
The first thing to train is the timing. When your customers come to your store, don’t immediately approach them. Give them enough time to settle in and take their own picks. Meanwhile, your sales executive can simply follow instructions. Once the customer had made up her mind, now is the time to unsettle them again. Show them a higher-end product or suggest them to add an additional item. Wait for them to open up to you, before you approach them. That’s the recipe for a successful deal.

2. Improve product knowledge
Encourage your salespeople to know the products inside out. If that requires providing training to them, so be it. Without thorough product knowledge, your salespeople wouldn’t even know what to suggest.

3. Develop listening skills
One common mistake most salespeople make is that they talk too much, almost pushing the customer to the mute mode. You need to do the opposite. Allow (in fact encourage) your customers to talk more. The more you listen the more you get to know them – their preferences, budget, etc. Now you can easily figure out the what and the how.

3 More Ideas for Training Your Customer Service Team

Your customer service representatives should have good communication, persuasion and listening skills, among others. The good news is these skills can be nurtured and developed through training.

If you are planning to rent training room or rent classroom for your customer service training, you may be interested in knowing a few things about how to maximize the impact of the training sessions. So here are 3 more ideas for training your customer service team.

1. Sessions on avoiding the ‘NO’ word
While you don’t have a solution to every customer problem, there’s a better way to decline any client request. Saying “NO” on the face is not going to make your customers super-pleased. So how can you decline them without actually pronouncing the word “NO?” Well, some people can do this better than the others. This is a skill can be learned. So organize a training session where you can train your customer service team how to avoid the negative word. You can divide your team into two parts, with one team playing the role of customers and anther playing customer service representatives. After the session is over, review performance of both teams and give them feedback, wherever necessary.

2. Help improve their online communication
If you’re running an online business, chances are that most your customer interactions occur via email and chat messages. That means your customer service representatives need to have great email communication skills. You can rent classroom to train the basics of email and chat messaging. Remember, written communication is a whole new ball game.

3. Organize improvisation classes
Improvisation is the ability to think on your feet. Not everyone is born with this skill. But one can improve their ability to improvise through practice. That’s why you need to organize improvisation classes for your customer service team from time to time.

How to Train Your Customer Service Team

Customer service representatives are the face of your company. Whether they interact with your customers face-to-face, over the phone or via chat messages, their style of communication plays a major role in shaping your brand’s perception in the customer’s mind. No wonder top companies spend top dollars to provide training to their customer service representatives. But, before booking your training room rentals or classroom rentals for customer service training, consider learning the below tips.

Record customer interactions

Every day, your customer service representatives handle a large number of customers. Some of those interactions may go wrong. It is important to look back at those to see what went wrong. For instance, if you’ve recorded conversions between an irate customer and your service representatives, you can later sit with your team to show them where they could have asked a different question or used their listening skills or showed a little empathy in order to create more positive outcomes.

Have your customer service teams play memory games

Calling your customers by their names can make a whole lot of difference. But understand that your customer service executives interact with hundreds of customers every day. Remembering everyone’s name is an uphill task. That’s exactly why you should encourage them to play memory games as part of their training.

Use mock calls for the training

One way to improve the telephone skills your team is by training them through mock calls. For instance, your new employees can play the role of a telephone operator, while your seasoned callers can play the role of an unhappy customer. Let the conversation happen and then review the whole thing to find out areas where the trainee could have done better. It is also important to give proper and timely feedback about each training session. Otherwise, their learning remains incomplete. You can also involve some of your management staff in the review process.

3 More Tips to Make People Attend Your Event

As an event planner, you may wonder how your competitors can always pull more people to their events than you can, even when you mimic their exact steps. Maybe they have some invisible tactics! Yes, you’re right! Often the secret sauce to success is “secret.” It remains invisible to the world. It’s not that your competitors are deliberately hiding anything. In most cases, the top performers don’t know what they are doing right. They are just doing it. Want to know the invisible tactics to draw more people to your event? Read the below tips.

1. Go the extra mile to know your audience

It’s easy to think that you already know your audience, but perhaps there are gaps your knowledge. Do some research; ask questions; read online to know more about your target audience. You need to know their demographic, pain points, job profile, event attendance history, hobbies, favorite social media platforms, etc. Armed with this information, now you can craft a tailored marketing strategy for each audience group. For instance, students and seasoned professionals often don’t use the same social media platforms. So you need to target the right people at the right place with the right message.

2. Include more games and social programs

Even if you’re planning a corporate event, use games and social programs to attract more people to come the event. Human beings are social animals. We love games, gossiping, and social interactions. Your corporate event attendees are no different. So rent training room or rent seminar room in a city where you can take your guests to city sightseeing tours. Plan cocktail dinners for them.

3. Show them proofs

Just telling them that your event will change their personal or professional life is not enough. People are too skeptical these days! Show them the proof. If you had organized similar events earlier, dug up the stats and show them what percentage of the attendees achieved their desired results as a result of attending your event. Any numbers or reviews that showcase your credibility must be shared with them.

3 Tips to Make People Attend Your Event

Persuasion techniques are all the rage these days. Yet only a few event planners can actually draw a large crowd to their events!

Seemingly, all the planners focus on the same things, such as, choosing a good topic, booking a perfect training room rental, and inviting acclaimed speakers. But winners do the same things the different way.

When it comes to persuading more people to attend your event, small changes can make a huge difference. Here are some useful tips.

1. Find the root cause

First things first, you need to find out why people are not interested to attend your event. The reason could be anything, but often not what you thought. For instance, maybe your seminar room rental is located far away from them. Or perhaps, your entry fees are high. Some of your potential attendees are perhaps too busy to attend an event at this time of the year. Once you identify the root causes, finding a solution would be easier.

2. Make them feel important

Often, emotion is the key driver in decision-making. If people don’t feel connected to you, they are less likely to attend your event. So make them feel special. Respond to their queries fast and show them that you care for their presence. If you’ve loyal followers who attend most of your meetings, give them special discounts. Also, ask for suggestions. Listen to their advice sincerely, even if you don’t think that’s valuable.

3. Use digital marketing

Just having a website and a Facebook page is not enough. There is immense power in digital communication. You need to know how to utilize it the right way. For instance, use social media to create buzzes about your upcoming event. Post videos of event preparation on YouTube. Listen to your audience on social media. Be proactive in audience engagement.

These simple steps can go a long way to make more people attend your events. Just try them!

3 More Ways Salespeople Can Improve Active Listening

Let’s face it. Most salespeople are extrovert, outgoing and talkative. In fact, recruiters consciously seek these traits in a salesperson right at the time of hiring them. While it’s true that the job of a salesperson is to convince or persuade others, but talk without substance is cheap.

As a business owner or sales manager, you must teach your salespeople how to listen actively. Talking without listening can turn off your prospects. In fact, you should rent training room or rent classroom to train your salespeople on active listening. Here are 3 more ways your salespeople can improve their active listening.

1. Feel the emotion

When the customer is talking, do not just listen. Try to feel the emotion behind the talk. Minutely watch for the use of words. For instance, if a customer says words like high budget, expensive, low cost, etc., you can safely assume that the person is concerned about cost. On the other hand, if someone says words like brand, quality, impression, reputation, top-class, etc.; you can assume that they care more about quality. To understand the emotion and pitch accordingly. These are certain things you can teach your salespeople.

2. Focus on personalization

Maybe the customer called you before visiting the store. Maybe they told you something about their kids. Or perhaps, they happened to tell you the name of their pet. You must remember these things and use them later in your conversation with that customer. This will help give the conversation a personal touch. Personalization works wonders in sales.

3. Give feedback

Another way your salespeople can improve active listening is by giving feedback to the customer. When the customer is talking, the salesperson should look for opportunities to react or give a quick feedback. This not only improves their active listening skills but show your customer that the salesperson is on the same page with them. For instance, if someone is talking about a recent achievement, your salesperson can say, “What a great achievement!” This simple gesture can go a long way to establish trust and bonding.

A successful Training seminar event

How to Help Salespeople Improve Active Listening

In this age of readily available information, your salespeople need to change the way they used to interact with their prospects. Studies say most customers read online reviews and comparisons before coming to a physical store. That’s exactly why they don’t need a salesperson to know the product features and pricing. Instead, they might require customized help. But providing customized assistance to customers is not easy. It requires active listening. If your salespeople don’t listen to your customers actively, they won’t be able to offer tailed help. Here are some ways you can help your salespeople improve their active listening skills.

Focus on listening

One common problem with salespeople is that they listen but don’t hear. They wait for their turn to speak so that they push their agenda on the customer. This technique has to change. So tell your salespeople to concentrate on what the customer is saying. If required, they can ask questions to understand the customer’s thoughts, needs or concerns. Active listening is a skill and it can be improved with training. You can consider booking training room rentals or classroom rentals to organize training events for your sales team.

Hold the urge to interrupt

Salespeople are often tempted to interrupt the customer in the middle of their talking. This shows that they don’t value the other person’s opinion. If you don’t take the time to listen to your customer’s pain points, you are not sincere about solving their problem. So ask your salespersons to stop interrupting the customer. Instead, they should allow them to speak more.

Validate your understanding

Even when you listen carefully, you may miss certain points or have gaps in your understanding. In that case, it is important to ask follow-up questions to the customer. One good idea is to paraphrase the points in your own words so that the customer can validate your understanding instantly.

3 more Ways to Help Your Employees Build Soft Skills

Soft skills are like invisible assets. Some examples of soft skills include work ethics, communication skills, time management skills, emotional intelligence, and the ability of set goals. Anyone having these skills is likely to climb the career ladder faster. However, not everyone is born with soft skills. Employers can play a major role in cultivating soft skills among their employees. For instance, they can rent training room or rent seminar room to organize meetings and seminars on personal development. Here are some more ways to help your employees build soft skills.

1. Train the managers first
To hold a managerial position, one has to have some good communication skills, leadership and team management skills, conflict resolution skills, networking skills, business development skills etc. Sometimes, it may be tough for the organization to train each employee directly through several means if the employee strength is large. Hence, the entrepreneurs or directors need to ensure that the managers are trained first so that they can then pass on that knowledge to employees working in their team.

2. Create videos for training and development
Micro-learning video content is an effective tool for agile training and development. It helps employees access the training materials instantly from almost anywhere. Also, videos help demonstrate an idea or training material easily and convincingly. However, some types of training are best done through in-person training sessions. For such things, you can rent training room and organize training sessions for your employees.

3. Encourage employees to accept constructive criticism
Those who are open to constructive criticism and use that feedback to learn and grow are more likely to succeed in life. As a manager or employer, you can play a major role in helping your employees learn how to accept constructive criticism. One good idea would be to use the Feedback Sandwich method, which involves opening the feedback with some positive comments. In other words, the managers should use praising or encouraging words followed by corrective feedback.