When organizing a corporate event, your expenses can quickly add up. You need to hire food catering, book training room rental, rent seminar room, and book flights and hotels for your guests. Investing time and money, however, doesn’t guarantee the success of your event.
Thankfully, there are ways to measure the effectiveness of your corporate event. The first step is to identify your key performance indicators (KPIs). For instance, you may want to track your productive time and attendee engagement at a corporate event. That’s a great start but there are several other KPIs to measure. Some of these metrics will lend you solid, data-based insights into determining the success or failure of your meeting. Here are 3 more KPIs for measuring the effectiveness of an event.
1. Social media engagement
This is one KPI that you need to begin monitoring in advance. It helps determine the social media impact and buzz of your event. You need to closely monitor
• If people are sharing the registration link of your event and other posts
• Check-ins during the event, feedback on social media platforms like Twitter and LinkedIn, and pictures on photo-sharing sites like Instagram
• Hash tags of the event being used, and conversations — using a social analytics tool
Offer incentives (coupon codes, giveaways or other rewards) for the attendees and for those who posted about the event online. Renting a quality training venue with good facilities also goes a long way in gaining traction on social media.
2. Active participation
The point is not to gain more attendees for your event somehow, but to track participation. Are the participants speaking up? Are they asking questions and engaging in productive, respectful conversation? If not, you might want to replace your trainer or host with someone experienced and find out what names are contributing and participating actively. At the end of the day, it’s not quantity but quality that matters. That way you don’t need to spend extra when it comes to classroom rental.
3. Post-event surveys
Ask if they are inclined to attend the next event or if they are more likely to buy and recommend your products or services. Provide a description box for participants so that they can explain the reason for their response. It is a good idea to ask for areas for improvement, instead of what they felt went wrong.