All great persuaders understand human psychology. But here’s the thing. You don’t need a degree in psychology to be a master persuader. Great salespeople are master persuaders but most of them probably didn’t read hundred books on the topic. They learned from experience corporate training sessions.
1. Use the power of reciprocity
It’s human nature to reciprocate. If you treat someone well, chances are that they’ll treat you equally well. If you do someone a favor, they’ll typically want to return the favor. Along similar lines, if you help your customers find the right solution for them, they’ll probably reciprocate by buying stuff from you.
2. Show authority
One way to have more customers follow you is by establishing your brand as an authority in the niche. You can do this simply by offering valuable advice to your target audience without expecting something in return. This requires constant researching, studying, and keeping updated with the market trends. Perhaps your salespeople are too busy to spend so much time on market research. That’s exactly why you need to organize training sessions for them from time to time, so that they can know the latest trends without having to go through the rigorous market survey.
3. Use social proof
Skepticism is a big barrier in sales. In this day and age when marketing shows even a bad product in good light, people are more skeptical about any claim than ever before. Most people now read customer reviews and testimonials before making a buying decision. If your product has a good track record, you should use social proofs to hook more customers to your store. It is by far the easiest and most effective way to convince people to buy from you.