Millennial salespeople have a different mindset. Most entrepreneurs fail to understand that mindset and that’s exactly why they struggle with training their Gen Y sales team. But it doesn’t have to be that way for you.
Before you book training room rental or classroom rental for your next sales training event, do some research. Knowing a few things about how the new generation thinks can make a huge difference in your approach to training them. Here are some tips.
1. Know what motivates them
Guess what? It’s not the fat paycheck. Most people in their 20s are now staying with their parents. They are in no hurry to get married and raise kids. For most of them, making an impact is more important than making more money. They find it more fulfilling to give back to the community. In order to motivate your Gen Y salespeople, you should focus more on things like how your product or service is going to make the world a better place and less on how much money they can make in the process.
2. Help them learn more
Perhaps your Gen Y sales team has some members who are over-qualified for the job. That’s because most parents nowadays leave no stone unturned to educate their kids. As a result, you’ll find entry-level sales executives constantly looking to learn more. They want to know the ‘why’ of everything. As long as you can satiate their quest for more knowledge, they’ll do anything for the job. So arrange more training sessions. Help them learn and grow.
3. Give constructive feedback
How you give the feedback matters a lot. Yes, it should be constructive feedback. The Gen Y kids have been getting pats on their shoulder all through their school or college. You need to continue the trend. Be nice to them even when you’re giving them a negative feedback.