Category Archives: Classroom

Top 5 Reasons Why People Attend Events

For event organizers, one of the major challenges is to attract more attendees to their events. As an organizer, you are perhaps planning to distribute more leaflets, send more invitations, and make announcements on social media to promote your upcoming event. While these are great marketing tools, you should be able to use these tools the right way. You cannot plan an effective marketing campaign until you climb into the minds of your target audience. To begin with, you should try to find out why people attend events. It is true that no two events are the same, but the thumb rules for attendee engagement are more or less the same. Once you know what drives people to attend trade shows, corporate events, or training sessions, it would be easier for you to plan your event promotion accordingly. So here are the top reasons why people attend events.

1. Networking

People recognize the power of networking. Many attendees see trade shows and meetings as an opportunity to communicate with their colleagues and industry experts. As an event manager, you should be able to provide enough space and opportunity for people to network. To that end, you may want to be more selective about choosing the venue. When you rent training room, make sure there are all the facilities available.

2. Inspiration

Some people attend events to get inspired. If you are planning to rent classroom for a training session, you should try and find ways to make the session more motivating and inspiring for your target audience. One way to do that is by inviting an expert on the topic as your guest. You can also plan fun activities and games to encourage more people to attend your event.

3. Education

Education is another major driver. If you are planning to host a corporate event, know that a major percentage of your attendees will decide whether or not to attend your event based on the kind of learning opportunities you provide. Some people will never attend your event, if they do not see a chance to learn something new at your event. Professionals value their time and they do not miss a single opportunity to learn and grow.

4. New Business

Some people attend events with a mission to get new business. They will attend events where they get a chance to meet their potential clients. The idea is to approach the clients directly or indirectly for initiating a new business relationship. So how can you use this opportunity as an event organizer? Well, you can focus on one niche at a time, so that most people from that niche industry get interested to attend your event.

5. Location

Although often overlooked, location of an event can be a major attendance driver. If you are planning to rent classroom, consider choosing a venue that is not only conveniently located but has attractions for tourists as well. Believe it or not, some people may decide to attend your event solely for the location. You should mention the location and the tourist attractions around the place when promoting your events to your target audience.

How to Be a Trusted Leader

Most people today are judgmental; blame it on the high degree of mistrust prevalent in the society. Some of them may have grown up hearing stories of betrayal, while others may have firsthand experience dealing with unreasonable bosses. This makes it all the more difficult to gain the trust of people in this day and age.

As a team leader or manager, you should take some deliberate steps to be more trusted. If you want to create an environment of trust in your workplace, you should lead by examples. It is also important to organize training sessions on topics, such as, ‘how to build mutual trust and respect at the workplace’ and ‘the importance of being both trusted and trusting.’ For instance, you can book training room rental or classroom rental and ask your employees to say how much they trust their managers or what areas need to be improved. Here are some more tips on how to become a trusted leader.

Own up to your mistakes

Every leader makes mistakes, but not all of them admit their mistakes. By not admitting your mistakes, you give a wrong impression of yourself to your team members. They can see through your hypocrisy when you constantly pass the buck. On the other hand, if you can own up to your mistakes, it only shows that you are an honest leader and you don’t see mistakes as a weakness.

Foster a sense of safety at work

Great leaders know how to make others feel safe. Under your leadership, your employees should feel free to voice their opinions, give feedback, and ask for fair compensation. They should have a sense of job security and a feeling of confidence in their ability. They should not worry about their personal growth and skills development, as if it’s a natural process. There should not be any discrimination at work on the basis of anything. If you can foster a sense of safety at work, it will help you become a trusted leader.

Let go of control

One way to show that you trust your employees is by giving them more control. Some leaders simply cannot let go of control. Even when they delegate certain tasks to their employees, they’ll constantly watch and give instructions. This shows that you don’t trust your employees. As a leader, you should learn when to let go of control, when needed. You can monitor and evaluate their performance, but don’t interfere every time.

Put their interest above yours

As a leader, you should be able to prioritize the interests of your employees. For instance, a salesperson needs to focus only on his individual performance; while a sales manager often needs to help his team to sell more. Rather than focusing on his own clients, he should try and help others win more clients. It is also important for a leader to take a stand in the best interest of their team members, whenever required. People trust those who work selflessly for a cause. Set examples to show that trusting others is more important than working for your personal gains.

Common Marketing Mistakes Event Organizers Make

If you are planning to organize a corporate event, there are hundreds of things to plan. You need to select food suppliers, find and contact your guests and speakers, arrange funds, rent classroom, send invitations to attendees, and rent training room. Of all things, marketing your upcoming event could be the toughest challenge. Even seasoned marketers make some common mistakes in event marketing. Just printing some leaflets or brochures may not help promote your event to your target audience. You should avoid the following common mistakes to make your event marketing more effective.

Using only one marketing channel

Marketers today have the opportunity to use multiple marketing channels, including social media, local advertising, and email marketing. Not using any of these channels would be a mistake. Some marketers focus too much on only one marketing strategy. For more effective event marketing, you need to diversify your marketing efforts and use all the channels in the best possible way. For instance, you can use Facebook to let your followers know and create buzz around your upcoming event. At the same time, you can hand out leaflets to your local customers, while also running an email campaign to have more people interested to know about your event. It is always a good idea to use multiple channels, so that you can reach out a wider audience.

Not having a unique marketing proposition

As an event planner, you should be able to tell what sets your event apart from others. Most marketers today focus only on their products and services. They know their products inside out, but have a little or no idea about the unique selling proposition of their products. Unless you know why your products are better than that of your competitor or what value it is likely to bring to your customers, you’ll not be able to develop a unique marketing proposition. As a result, your marketing campaign may not be effective enough to attract more people to your event.

Targeting wider audience

It is very important to promote your event to the right audience. For best results, you should narrow down your focus based on demographic, purchase behavior, age, and other aspects. Once you can pinpoint your audience, it would be easy to plan your marketing campaign accordingly, and thus increase the response rate.

Inability to engage with your audience

Whether you are marketing through social media, leaflets or brochures, you should be able to engage your target audience. This is not a one-time task. You should interact with your audience on a regular basis. For instance, you can ask questions on social media. Let your followers respond to your questions. You too should answer any of their queries about event or product. Building a two-way communications helps strengthen the bonding between your brand and your audience. This eventually helps you keep your audience engaged and interested in your events.

While it is a good idea to use social media channels for event marketing, you should avoid overdoing it. Consider using only a few, selected social media platforms where you are likely to find most of your target customers.

How to Avoid Information Overload at Your Corporate Event

Human brains are designed to handle less than four tasks at a time. This is something that you must keep in mind before booking training room rental or classroom rental for your next corporate event. And the reason is simple! If you overload your attendees with too much information at a time, they may fail to digest it properly. What you should do, instead, is to try and provide a fun and exciting learning experience to your attendees. Here are some useful tips.

Provide a clear and brief overview

You can hand out a leaflet or brochure to each attendee at the start of your event. The leaflet or brochure should outline the agenda of your event, including name of speakers and the key areas of focus. This is a great way to let your attendees know what to expect from the event. They can even prepare themselves mentally before the speech or presentation starts.

Plan enough short breaks

Avoid back to back sessions, so that your attendees can take a break between two sessions. If it is a long session, you can even break it into multiple small units and allow multiple short breaks within one session. The duration of the break should be neither too short nor too long. One 10-minute break after every half an hour is a good rule of thumb. However, you can extend or shorten the duration of the break, depending on factors, such as, complexity of the subject.

Encourage conversation between attendees

When two or more attendees talk about what they just learnt, it helps them digest the information more easily. So you should actually encourage them to initiate a conversation with each other. This will definitely help them rehash and have more clarity on the topic.

Change the setting

You can also help your participants digest the information by changing the setting frequently. Look for a training room rental that has multiple meeting rooms or conference halls, so you can move to a different room or setting after every few hours. The change in visual keeps an element of surprise and helps your attendees concentrate on the topic.

Limit the number of speakers

It is never a good idea to invite more than three speakers on the same day. In fact, some organizers do not even want to invite two speakers on the same day. If you think, more speakers are required to cover all angles of the topic; you should extend the number of days rather than squeezing more speakers into a single day. Leave your attendees wanting for more rather than tiring them out with too much information.

Bring variety in the way you provide information

The same information can be given many ways. For instance, you can use images and videos to put the message across. Bringing variety in the way you present your information is a great way to keep your audience engaged and have then digest information more easily.

Another good idea would be to arrange games for your attendees, so that they can recall the information in a fun way.

How to Generate More Leads at Your events

Organizing events is a great way to showcase your brand in good light. It is also a chance for you to market your products and services to new and potential customers. However, just organizing an event is not enough! If you want to generate more leads at your event, you should have a proper plan. After you rent training room or rent classroom for your event, you should take the following steps.

Create registration and feedback forms

If you think you do not need to print registration forms for your visitors, think again. Some event organizers argue that they already have the names and contact details of the invitees in their database. But, remember not all invitees will attend your event. Also, there could be some visitors who will attend your event knowing from any other source.

The registration form should include specific fields or questions. Don’t make it too long. Also, create a feedback form and ask your employees to have the forms filled by as many attendees as possible. What questions you should include in your registration form depends on your purpose or how you want to use the date. For instance, if you want to find out whether teenagers are interested in your products, your registration form should have a column for age.

Prepare the venue before visitors start coming

You should make sure that all works are finished before the visitors arrive. You should have some of your staffs ready to escort the visitors to the coffee and snack zones and provide them the press release or event information compulsorily. It is also important to start the event on time. Delay for any excuse may harm your reputation. And if you invite media, you should prepare to welcome them as well.

Talk to strangers randomly

Your utmost responsibility is to finish all the arrangement and keep yourself free during the lunch period so that you can interact with more visitors personally. Always exchange visiting cards and try to get feedback and personal opinion from them. This will help you in generating more leads from the event.

Meet as many prospects as possible

If you want to generate more leads at your event, you need to meet as many attendees as possible. Also, make sure you spend your time with prospects who are more likely to become your customers. If necessary, attend training sessions to know how to identify genuine prospects.


It is always a good idea to send a thank-you note to all attendees after the event. That way, you also get a chance to keep in touch with them and initiate a conversation all over again after the event. Following up with your prospective customers is an effective way to turn more leads into customers. You can also engage your prospects on social networking platforms. Your social networking pages should be filled with event updates and be tagged with the participators. These are some important steps you should take to generate more leads at your event.

Ways to Make Training More Fun and Interactive

According to a recent survey, many companies waste massive amounts of money on ineffective training. The major roadblocks to employee training include not conducting proper needs analysis, monotonous content and delivery, wrong training managers and classroom rentals. For a training program to be effective, it should be engaging for both fresh recruits and old employees. Trainers should know their audience and communicate with them well. Here are some ways to make training more fun and interactive.

Use Different Training Styles

Organizations cannot expect every employee to learn in the same way. While fresh recruits prefer to learn by visual aids, employees with some experience will be comfortable with the traditional classroom teaching method. Some trainees respond easily to music, reasoning challenges, or presentations. Incorporate linguistics, distribute handouts and hold short quizzes to keep the training program inclusive and interactive. You can also use props and ambient music to make it more fun.

Fun doesn’t Necessarily Mean Funny

While a little fun goes a long way in ensuring knowledge retention, it is not advisable to try to make trainees laugh. Trainers often make the mistake of confusing ‘fun’ with ‘funny’. First, it looks staged and can fall flat when it doesn’t come off. Second, it dilutes the subject being discussed and lead to participants feeling uninspired.

Involve Gamification

This is a hugely popular corporate training method these days, as it helps trainees participate fully in the session. Professional services and IT giants have taken to gamified training in a big way. The progressive rewards system and the spirit of competition implicit in gamification make training more engaging and fun. Managers can keep track of everyone’s progress and address the problems of those lagging behind.

Experiment with Room Layouts

When one thinks corporate training, they’re most likely to imagine rows of chairs and tables in a drab training hall. The general perception about it is that it is not fun or engaging enough. Cast away the worries of your trainees by asking your training room rental company for unconventional room layouts. Collaborative settings help foster an environment that encourages interaction and participation. You can also replace the monotonous row system with a fun banquet layout.

Use Illustrations and Narratives

Training that is fun is usually relatable, so use examples from real life and case studies relevant to what is being discussed. Bringing creative metaphors and parables to the training room is becoming a trend now. Compelling stories and illustrations can embed the complex of information into learners’ minds. Narratives also help to evoke the employees’ empathy for the business and its social purpose.

Provide Facilities and Conveniences

A lot depends on your choice of training room rental and the facilities the company provides. Distraction and inconvenience are major reasons why most training programs fail. It is also important to check whether the training venue has restrooms, water coolers, and even coffee dispensers within easy reach of the trainees. Also, make sure that the venue is easily reachable. Training programs should be events that employees look forward to.

How to Boost Knowledge Retention in Employee Training

Over the last few years, one thing that successful organizations have been consistently doing is focusing on training knowledge retention. Research has proved that over 80% of what has been learned in a training program might get forgotten in 10-15 days. Often, companies invest in training room rental, experienced trainers, and effective material, but underestimate designing them for knowledge retention. Here are a few techniques, implementing which can help you make your program enjoyable, engaging, and memorable.

Construct training material using narratives

Humans are genetically compelled to pay attention to and retain stories. All the information available for common consumption is stored in people’s minds in the form of narratives. That is why it is such a good idea to pass on corporate training by designing material using narratives. This can be done by having the coaches narrate personal anecdotes and industry-specific precedents. You can also consider playing short clips of the same and hanging posters on walls.

Help them focus by hiring the right facility

Training can very quickly become monotonous and breed boredom in the training hall. This needn’t necessarily be the fault of your course material or the trainer. Training venues that are comfortable can help employees focus and thereby retain what has been learnt. Make sure that you have easy access to washrooms and water coolers so that attendees aren’t distracted. If you are conducting the training for long hours, it is important to have air conditioning and food stalls. When you rent a classroom, provide commute or ensure easy accessibility.

Train them by intervals and repetition

Traditional employee training expects employees to retain huge amounts of information. This is unfair, since the mind needs repetition over a period of time to remember things. Instead, use spaced repetition to exploit the brain’s capacity for remembering things that have been told multiple times. This helps in retaining information over longer periods of time and helps every learner stay on track. Trainers can set up modules for spaced repetition manually or use software for the same. This technique scientifically trains the brain to memorize information quickly.

Provide opportunities for application

Ask your training room rental company to provide 24/7 internet connectivity and sufficient electrical outlets. Platforms for virtual simulation offer challenges that are similar to real-life situations and help trainees apply their training to them. Simulations work because they are stress-free and trainees can apply training takeaways without worrying about criticism. Knowledge retention can also be brought about having trainees that have undergone the program once, pass on their learning outcomes to fresh trainee batches.

Leverage technology and online resources

Before you rent classroom, make sure it has facilities for using audio-visual aids. Trainers will need to screen clips and give presentations to make training material engaging. Intranet sites help training coordinators share or post important information for trainees to access. Organizations should also create online databases for learners to find information after the training. You can also use social networking to help employees stay abreast of each other’s progress.

How to Choose the Right Speaker for Your Event

If you have been assigned the task of making your company’s next event a success, hiring a good training room rental is half the job done. The other half is about choosing the right speaker. Understanding your audience’s demographic is as important as hiring someone with enough experience behind them.

Depending on the topic and your target audience, you may want to choose a speaker from within or from outside of the industry. Here are some ways to choose the right speaker for your event.

Determine the purpose of the event

Establish the goal of the conference/meeting right at the outset, so that you can be clear on where you should look for speakers. This will also depend on whether the objective of the event is to increase brand awareness, to educate the audience on a specific issue, or lead generation. The right candidate will let you in on how they plan to deliver the course or a keynote in order to drive home the agenda of your event.

Choose a speaker from the right field

The next step is to narrow down to speakers from the right industry and field. This is because no matter how effective a certain speaker is, if they’re not from the right industry, they’ll be ineffectual. If you want to train your employees on leadership, choose a motivational speaker.

Industry professionals must be chosen if the message to be delivered is industry-specific and need better elucidation. If you need to generate sales or have a wow-factor, it is a good idea to rope in a celebrity.

Your speaker should be tech-savvy

This goes without saying, as no event is complete without the intervention of technology. Speakers these days deliver presentations on projector screens, and have begun to increasingly utilize videos, infographics, and images. Ask your chosen speaker to come down to the training room rental venue once and make themselves at home with the setup. Do not forget to ask your classroom rental provider for facilities like electrical outlets, 24X7 internet, and audio-visual compatibility.

Research your speaker enough

Your speaker needs to linger in the minds of the attendees long after the event is over. Utilize the internet to conduct proper research on the best you can get. Use the right keywords and never flinch from looking for the best of the lot, even if it means stretching your budget a little.

Another thing to remember is to choose speakers that are active on social media. Use resources like PeerIndex and LinkedIn to find trending speakers, since this will also help attract their niche audience to the event. Read reviews and watch videos of their earlier public speeches before moving on to the next step.

Screening your shortlisted speakers

Insist that the speakers do their homework on the company and the objective of the event. You need to gauge their ease with the job and the effort they have invested in researching about your business. Ask them if they would be co-promoting the event. Speakers that ask challenging questions are better than those that don’t, since it is an indication of their engagement in a discussion. Finally, don’t be afraid to discuss their pricing upfront.

Tips to Improve Your Company Culture

Setting a high standard for your company’s culture is imperative to employee retention and productive recruitment. Surveys reveal that companies that successfully achieve this can reduce staff turnover by more than 50%. The first step is to define your initial vision and mission and to communicate them to the employees. Right from using technology for boosting communication, to investing in the right training room rental, everything must be done to improve company culture. Here are 7 ways to do it.

Make transparency a policy

Transparency is positive not only for employees, but for the company. The reason why it makes a positive impact is that it allows employees honest insights into the operations of the company. Many also contend that it wins over employees’ trust. One way to embrace transparency is to implement modern collaboration and communication tools. Start a culture where successes and challenges are openly shared with employees.

Valuable contributions must be rewarded

Companies with a recognition-rich culture often have extremely low staff turnover rates. The first step is to identify certain behaviors and outcomes aligned with company success. These behaviors and outcomes must be regularly rewarded. However, do not make employee recognition too hard to achieve. Encourage peer recognition to reduce managerial overhead and build stronger relationships between coworkers.

Encourage strong relations between coworkers

It is true that stronger relationship at work is crucial for employee engagement, but it takes effort. Establish collision spaces for employee bonding. These can lead to chance encounters and unplanned interactions between coworkers, which actually improves performance. Work on engineering such spaces and situations.

Practice employee learning and training

A positive company culture also fosters the further training of employees. It not only boosts employee morale and increased productivity, but requires less supervision. Successful organizations provide 40 hours of training on a yearly basis. Companies commonly rent classrooms for employee training as well. Make sure your training room rental company provides facilities like 24X7 internet, electricity outlets, water cooler facilities and the like.

Allow employees to manage themselves

Employees never like to be micromanaged or excessively controlled at the workplace. It only does harm to company culture. Provide the right kind of training to help employees manage their responsibilities themselves. Flexible working hours, autonomous project teams, and opportunities for decision-making are a few ways to encourage employee autonomy. This can also help with establishing a healthy work-life balance.

Give and ask for regular feedback

Feedback shouldn’t be limited to the time when you rent classroom and provide training. Often, employees complain about getting vague and inauthentic feedback. Some employees fail to meet the organization’s expectations, and constructive feedback can help rectify any mistakes. Even more important is to provide it regularly, and not just at the end of the year.

Remember your core values

It is important to identify your core values first. They are much more than just your bulleted list of points on your ‘about us’ page. Take your time to arrive at a genuine set of core values to abide by in the years to come. Do not include something in this set just because it sounds trendy. A company’s core values will be those that align better to its goals.

Top Tips for First-time Teachers

Teaching for the first time can prove to be a truly intimidating experience. First-time teachers often feel ill-equipped and overwhelmed, frustrated or even isolated. And this uneasiness is likely to last through the initial few sessions. In fact, every new lesson is likely to cause jitters for beginners. One good way to get used to these sessions is to opt for training room rentals and consider mock or demo lectures before the actual session. Here are some more tips for helping first-time instructors with their daunting task.

Learn More about the Target Group

The success of your classroom session will largely depend on the nature of the audience. So, it is of paramount importance to learn more about your class. If you are addressing university students, consider a bit of research about their profiles. This will help in preparing for the kind of questions they might ask and the level of training they would need. Similarly, if it is a training session for professionals, reading up on their qualifications, job roles etc, will help. Just like you will need to plan for training room rental and batch scheduling, it is equally important to plan your research schedule.

Determine the Course or Session Goal

Before you can start planning for the content, you need to decide on course goals you wish to achieve. Determining the goals in advance will make it easier to prepare the course content. Identifying the objective of the course will simplify the process of defining the mode of instruction, the evaluation process to be undertaken after the completion of the course, exams and so on.

Reach out to your Mentor

We all have that one teacher in our lives whose sessions remain etched in our memories forever. It is a very good idea to reach out to your mentor at this point in time to understand what it is in him or her that clicks. Ask more about teaching techniques, preparations before lessons, the manner in which student contact is established and so on. He or she would be the best person to inspire you.

Set Aside Time for Preparation

You can teach well only when you know enough. There is no alternative to preparing thoroughly for your session. The only way to respond to questions satisfactorily is to gather in-depth knowledge about the subject. So make sure you have time for preparing and revising.


Once you are through with the preparations, practice is essential. You can rent classroom and organize mock sessions with similar target audience groups. Holding practice sessions with friends is also a good idea. Be open for criticism. Pick up points for improvement and work towards perfecting them. These sessions are likely to make you more confident and much at ease. You can also record your own sessions and watch them later for more clarity on improvement areas.

Arrive Before Time

Arriving before time on the day of the actual event is the key to delivering a successful session. Plan your day beforehand. Arrive with ample time to spare. Gather yourself, get familiar with the classroom set up, test your equipment if needed, freshen up and be ready to deliver a top notch session!

Remember, being a teacher is a commendable profession where you impart knowledge and skills to those who need it. Be extremely proud of your duties and deliver the best performance you possibly can.


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