For event organizers, one of the major challenges is to attract more attendees to their events. As an organizer, you are perhaps planning to distribute more leaflets, send more invitations, and make announcements on social media to promote your upcoming event. While these are great marketing tools, you should be able to use these tools the right way. You cannot plan an effective marketing campaign until you climb into the minds of your target audience. To begin with, you should try to find out why people attend events. It is true that no two events are the same, but the thumb rules for attendee engagement are more or less the same. Once you know what drives people to attend trade shows, corporate events, or training sessions, it would be easier for you to plan your event promotion accordingly. So here are the top reasons why people attend events.
People recognize the power of networking. Many attendees see trade shows and meetings as an opportunity to communicate with their colleagues and industry experts. As an event manager, you should be able to provide enough space and opportunity for people to network. To that end, you may want to be more selective about choosing the venue. When you rent training room, make sure there are all the facilities available.
Some people attend events to get inspired. If you are planning to rent classroom for a training session, you should try and find ways to make the session more motivating and inspiring for your target audience. One way to do that is by inviting an expert on the topic as your guest. You can also plan fun activities and games to encourage more people to attend your event.
Education is another major driver. If you are planning to host a corporate event, know that a major percentage of your attendees will decide whether or not to attend your event based on the kind of learning opportunities you provide. Some people will never attend your event, if they do not see a chance to learn something new at your event. Professionals value their time and they do not miss a single opportunity to learn and grow.
4. New Business
Some people attend events with a mission to get new business. They will attend events where they get a chance to meet their potential clients. The idea is to approach the clients directly or indirectly for initiating a new business relationship. So how can you use this opportunity as an event organizer? Well, you can focus on one niche at a time, so that most people from that niche industry get interested to attend your event.
Although often overlooked, location of an event can be a major attendance driver. If you are planning to rent classroom, consider choosing a venue that is not only conveniently located but has attractions for tourists as well. Believe it or not, some people may decide to attend your event solely for the location. You should mention the location and the tourist attractions around the place when promoting your events to your target audience.