As your event grows, so does your expectations. The definition of “success” changes too. You would be happy with 100 attendees at the beginning, but now you have a higher target, higher budget and higher expectation. Inevitably though, new challenges pop up. If you don’t have a proper plan to deal with those challenges, it would be difficult to hold your success, let alone multiplying it.
We’ve already touched upon some common event planning loopholes. In this article, let’s look at some common loopholes to avoid as your event grows.
1. Not keeping track of your earnings
If you don’t track your ticket sales in real time, you could either overspend or underspend. In either case, you lose. When you spend more than you earn, you’ll run out of money sooner or later. On the other hand, if you spend less even when earning from the event is off the chart, you could end up disappointing your attendees. That’s why you need to track your collections in real time, and plan your spending accordingly.
2. Not upgrading your event venue
As your event grows, you’ll have more people attending your event. Hence you’ll perhaps need a bigger venue. Whether you rent training room or rent seminar room, you should make sure the venue can accommodate all your guests and attendees. Depending on the type of your event, also look for other required technical facilities.
3. Not taking feedback from attendees
Just because your event is successful today doesn’t mean it will remain so forever. In order to maintain the success, you should continuously upgrade. Taking post-event surveys in critical, but many event managers overlook its importance. However, just taking feedback from your audience isn’t enough. You need to process, organize and analyze the data to gain actionable intelligence. One good idea would be to use apps for collecting and analyzing your attendees’ feedback.