How to Generate More Leads at Your events

Organizing events is a great way to showcase your brand in good light. It is also a chance for you to market your products and services to new and potential customers. However, just organizing an event is not enough! If you want to generate more leads at your event, you should have a proper plan. After you rent training room or rent classroom for your event, you should take the following steps.

Create registration and feedback forms

If you think you do not need to print registration forms for your visitors, think again. Some event organizers argue that they already have the names and contact details of the invitees in their database. But, remember not all invitees will attend your event. Also, there could be some visitors who will attend your event knowing from any other source.

The registration form should include specific fields or questions. Don’t make it too long. Also, create a feedback form and ask your employees to have the forms filled by as many attendees as possible. What questions you should include in your registration form depends on your purpose or how you want to use the date. For instance, if you want to find out whether teenagers are interested in your products, your registration form should have a column for age.

Prepare the venue before visitors start coming

You should make sure that all works are finished before the visitors arrive. You should have some of your staffs ready to escort the visitors to the coffee and snack zones and provide them the press release or event information compulsorily. It is also important to start the event on time. Delay for any excuse may harm your reputation. And if you invite media, you should prepare to welcome them as well.

Talk to strangers randomly

Your utmost responsibility is to finish all the arrangement and keep yourself free during the lunch period so that you can interact with more visitors personally. Always exchange visiting cards and try to get feedback and personal opinion from them. This will help you in generating more leads from the event.

Meet as many prospects as possible

If you want to generate more leads at your event, you need to meet as many attendees as possible. Also, make sure you spend your time with prospects who are more likely to become your customers. If necessary, attend training sessions to know how to identify genuine prospects.

Follow-up

It is always a good idea to send a thank-you note to all attendees after the event. That way, you also get a chance to keep in touch with them and initiate a conversation all over again after the event. Following up with your prospective customers is an effective way to turn more leads into customers. You can also engage your prospects on social networking platforms. Your social networking pages should be filled with event updates and be tagged with the participators. These are some important steps you should take to generate more leads at your event.

Ways to Make Training More Fun and Interactive

According to a recent survey, many companies waste massive amounts of money on ineffective training. The major roadblocks to employee training include not conducting proper needs analysis, monotonous content and delivery, wrong training managers and classroom rentals. For a training program to be effective, it should be engaging for both fresh recruits and old employees. Trainers should know their audience and communicate with them well. Here are some ways to make training more fun and interactive.

Use Different Training Styles

Organizations cannot expect every employee to learn in the same way. While fresh recruits prefer to learn by visual aids, employees with some experience will be comfortable with the traditional classroom teaching method. Some trainees respond easily to music, reasoning challenges, or presentations. Incorporate linguistics, distribute handouts and hold short quizzes to keep the training program inclusive and interactive. You can also use props and ambient music to make it more fun.

Fun doesn’t Necessarily Mean Funny

While a little fun goes a long way in ensuring knowledge retention, it is not advisable to try to make trainees laugh. Trainers often make the mistake of confusing ‘fun’ with ‘funny’. First, it looks staged and can fall flat when it doesn’t come off. Second, it dilutes the subject being discussed and lead to participants feeling uninspired.

Involve Gamification

This is a hugely popular corporate training method these days, as it helps trainees participate fully in the session. Professional services and IT giants have taken to gamified training in a big way. The progressive rewards system and the spirit of competition implicit in gamification make training more engaging and fun. Managers can keep track of everyone’s progress and address the problems of those lagging behind.

Experiment with Room Layouts

When one thinks corporate training, they’re most likely to imagine rows of chairs and tables in a drab training hall. The general perception about it is that it is not fun or engaging enough. Cast away the worries of your trainees by asking your training room rental company for unconventional room layouts. Collaborative settings help foster an environment that encourages interaction and participation. You can also replace the monotonous row system with a fun banquet layout.

Use Illustrations and Narratives

Training that is fun is usually relatable, so use examples from real life and case studies relevant to what is being discussed. Bringing creative metaphors and parables to the training room is becoming a trend now. Compelling stories and illustrations can embed the complex of information into learners’ minds. Narratives also help to evoke the employees’ empathy for the business and its social purpose.

Provide Facilities and Conveniences

A lot depends on your choice of training room rental and the facilities the company provides. Distraction and inconvenience are major reasons why most training programs fail. It is also important to check whether the training venue has restrooms, water coolers, and even coffee dispensers within easy reach of the trainees. Also, make sure that the venue is easily reachable. Training programs should be events that employees look forward to.

Must-have Qualities of a Training Manager

A great training manager can transform an average training program into a brilliant one. Companies often hire them from within, trusting their industry knowledge and experience. A considerable portion of your workforce is composed of millennial and seasoned employees. Training a diverse set of employees can often get tricky, especially with varying training requirements and skill-sets. The recipe to success is to find training managers and seminar room rentals that have the right capabilities. Read on to know the must-have qualities of a training manager.

Deeply Knowledgeable about the Business

This is one of the greatest assets a training manager can possess, as it helps them articulate the objectives of a business clearly. Expressing the nature of business and its objectives in a crisp and understandable language helps to hold the trainees. Training managers aiming to improve on this aspect should know why a certain product exists, the target audience, the workflow, and a sound awareness of the competition.

Should be able to Assess Training Objectives

Training managers with a sound knowledge of the company often find it easy to design and evaluate training programs that effectively achieve the company’s strategic goals. Competent trainers often conduct comprehensive training needs analysis to design training programs. Be it faltering productivity, or a requirement to adapt to advanced skills, good managers will often assess relevant training objectives. They will use information obtained from individual departments, employees, and the management to come up with programs designed specifically for employees’ needs.

Proficient with Modern Technology & Platforms

Technology helps bridge the gap between the old and the new. Often, you will need to bring employees across skill-sets and organizational hierarchies, on the same page. Raising productivity and keeping communications smooth is a goal for most organizations. Efficient training managers are tech-savvy, and understand the long-term advantages of integrating digital platforms. They also incorporate the use of technology within the training program, making sure that they rent training rooms that provide unlimited internet and other technology capabilities.

Effective Interpersonal/Communication Skills

Efficiency in the different kinds of communication within the corporate space is essential for training managers. Lack of effective public speaking and communication skills can often lead to de-motivated and distracted trainees. Often, employers estimating managers’ capacities judge the latter on interpersonal and social interaction skills.

Managers with good communication skills can empathize with trainees and resolve conflicts easily. They should also incorporate feedback into the work ethic and seek to locate room for improvement. Problem-solving and understanding the concerns of trainees is an integral part of the job of a training manager.

Ability to Develop Creative Training Methods

The ability to constantly innovate and make training sessions engaging is a highly desirable quantity. Attention spans have reduced in the last decade, and corporate training needs to be made fun and relatable. Good training managers should use videos, images, and even social media to keep training enjoyable and relevant. Likewise, employers should make sure that their seminar room rental company provides facilities for audio-visual training and basic convenience.

How to Engage Seasoned Professionals in Your Training Room

Getting older, experienced employees to join your training programs can be a tough job. Managers and senior professionals often stress that their skills and information is up-to-date. Convincing them is even tougher when younger trainers are coaching seasoned officials.

Even though they might be competent at their job, training is required to introduce new platforms, or keep them in sync with technology. When you rent a seminar room for your employee base, you have to engage seasoned professionals into training as well. Here is how to do it.

Establish an actual need for training

Seasoned employees present a stiff resistance to training because they don’t see any reason for it. The employer must create a system that clearly lays down the objectives of training right at the outset. This can be done by putting them in a situation that can prove to be challenging. It could be anything, from case study analysis, exercises, and even demonstration.

Senior employees can often prove woefully resistant to learning advanced applications of technology. Approach seasoned employees individually, and never make assumptions. When you rent a training room that is located close to the office, and is comfortable and technology-compatible, you instantly win them over.

Make it a give-and-take event

Knowledge sharing is a brilliant reason why seasoned employees will instantly get ready to undergo training. Hold the training program as a collaborative event where different levels of employees come together to share knowledge. This will keep seasoned employees from feeling anxious about being coached by younger employees.

An increasing number of businesses have successfully managed to equip their senior workforce with necessary tools and information. Include interactive and personalized workshops and focus on sustainability to make it more effective. In order to make the most of modern platforms and mediums of training, ask for unlimited internet connectivity when you rent seminar rooms. Your training program should be an event they look forward to. Having water coolers, convenient access to washrooms, and food stalls is a good idea.

Address reservations in the right manner

Veterans with copious amounts of industry knowledge and experience with the organization will often back traditional methods to resist training. Address this sort of an objection by sharing with them the shift in the customer-business relationship. Senior employees also object to training programs because of their apparent monotony. Address this objection by creating courses that are relevant, focused, and multi-dimensional.

Expert tips on coaching seasoned employees

• Allow them some time so that they can build trust. Tell them that training will result in increased productivity, less supervision, and share success metrics with them.
• Enlighten them on how their development goals are aligned with organizational objectives and strategies.
• Keep the door of mutual sharing of information open at all times.
• Provide a concrete plan of how the training is going to benefit your seasoned employees. Videos can be used to illustrate their strengths and weaknesses. Provide examples from other fields/industries to demonstrate how the best in the business keep updating their skills.

Rent training rooms that facilitate the usage of cutting edge technology, in order to invite on-training responses to survey/poll questions.

How to Boost Knowledge Retention in Employee Training

Over the last few years, one thing that successful organizations have been consistently doing is focusing on training knowledge retention. Research has proved that over 80% of what has been learned in a training program might get forgotten in 10-15 days. Often, companies invest in training room rental, experienced trainers, and effective material, but underestimate designing them for knowledge retention. Here are a few techniques, implementing which can help you make your program enjoyable, engaging, and memorable.

Construct training material using narratives

Humans are genetically compelled to pay attention to and retain stories. All the information available for common consumption is stored in people’s minds in the form of narratives. That is why it is such a good idea to pass on corporate training by designing material using narratives. This can be done by having the coaches narrate personal anecdotes and industry-specific precedents. You can also consider playing short clips of the same and hanging posters on walls.

Help them focus by hiring the right facility

Training can very quickly become monotonous and breed boredom in the training hall. This needn’t necessarily be the fault of your course material or the trainer. Training venues that are comfortable can help employees focus and thereby retain what has been learnt. Make sure that you have easy access to washrooms and water coolers so that attendees aren’t distracted. If you are conducting the training for long hours, it is important to have air conditioning and food stalls. When you rent a classroom, provide commute or ensure easy accessibility.

Train them by intervals and repetition

Traditional employee training expects employees to retain huge amounts of information. This is unfair, since the mind needs repetition over a period of time to remember things. Instead, use spaced repetition to exploit the brain’s capacity for remembering things that have been told multiple times. This helps in retaining information over longer periods of time and helps every learner stay on track. Trainers can set up modules for spaced repetition manually or use software for the same. This technique scientifically trains the brain to memorize information quickly.

Provide opportunities for application

Ask your training room rental company to provide 24/7 internet connectivity and sufficient electrical outlets. Platforms for virtual simulation offer challenges that are similar to real-life situations and help trainees apply their training to them. Simulations work because they are stress-free and trainees can apply training takeaways without worrying about criticism. Knowledge retention can also be brought about having trainees that have undergone the program once, pass on their learning outcomes to fresh trainee batches.

Leverage technology and online resources

Before you rent classroom, make sure it has facilities for using audio-visual aids. Trainers will need to screen clips and give presentations to make training material engaging. Intranet sites help training coordinators share or post important information for trainees to access. Organizations should also create online databases for learners to find information after the training. You can also use social networking to help employees stay abreast of each other’s progress.

Top Lighting Tips for Your Corporate Event

One of the strongest mediums available for transforming your event into an elegant and exciting one is lighting. Opting for an assortment of impressive and technically superior lighting fixtures and patterns is therefore extremely important. So, right after you finalize your training room rental, the first thing to think about is the lighting scheme for the event. We look at some useful tips that can help you in choosing the correct lighting theme for your event.

Finalize on a layout

Once you have all the facts related to your event ready, the first step towards creating a perfect lighting scheme is to develop a computer-aided design program. You need a complete layout that takes into consideration all tables, the performance arena or stage, the area designated for video projection, the buffet tables or any other inclusions that you might have. Once the layout is ready, you can refer to it at any point in time while finalizing your lighting choices.

Settle for colorful LEDs

LEDs consume about ten times less electricity for producing the same degree of light. Naturally, they are much more cost effective as compared to tungsten bulbs. Using a mix of colorful lighting that can be controlled electronically for creating the desired shade is a great idea. Prior to the advent of this technology, a colored gel would have to be placed before an incandescent lighting fixture for creating the desired impact. However, this was a grossly cumbersome mechanism. Colored LEDs allow a great deal of flexibility and are extremely easy to operate as well.

Lighting the walls and the ceilings

Once you have finalized your seminar room rental, one of the best ways to transform it is to use a single lighting color for washing the walls and settling on another shade for washing the ceiling. You can use a geometric pattern or a theme pattern or even a four fixture project for creating an impact. You can also stick to a symmetrical pattern like a series of palm trees for instance for adorning the walls.

Pixel mapping is a great choice too

One of the technologies related to LED lighting is pixel mapping. As this equipment can be created in miniscule sizes, they can be fitted very close together and they also have the ability of changing the quality of lighting instantly. This technology is known as pixel mapping and finds a myriad of creative applications.

Do not forget the stage

Filling light and color across the stage platform is a great way to add that much needed zing to your event. You can use the “stage wash” technique for making your stage stand out. Tilting the stage lights down, for instance is one of the ways to make the event stand out. It helps in bringing the focus to the stage or the performance area and urges the audience to divert their attention towards it.

One of the best ways of getting the lighting right could be to engage a professional lighting consultant. However, these simple tips can also help you to create an impact with your personal lighting choices.

Event Promotion Mistakes to Avoid

Organizing an event can seem surprisingly easy when compared to promoting it. Often, companies rent training rooms only to realize they don’t generate enough ticket sales. Organizers should also know when to start promoting the event.

The success of a company event depends mostly on marketing it well. Generating the right kind of buzz and using social media effectively is imperative. To make sure your event is a success, avoid these mistakes.

Setting unrealistic goals

Aiming to sell different tiers of tickets over several months is vastly different from selling them in a couple of days. Both require different promotional strategies, and the same goes for selling VIP tickets. Rent seminar room keeping in mind you will promote it and generate interest.

The goals of your campaign should be high, but realistic at the same time. Sit down and try to reach a clear idea of the amount of registrations/sales you hope to make. You also need to think on what channels you can target and the time frame you have at your disposal. Not giving these factors enough thought could be disastrous.

Not capitalizing on SEO

One of the biggest mistakes organizations make is ignoring the power of search engine optimization. To track your analytics, head over to the ‘Channels’ section on your Google Analytics page. This will reveal what percentage of visitors on your page is locating you via organic search. The rest of the users are being redirected from social media and other channels.

Not getting high numbers on organic search reveals a crack in your event promotion strategy. It indicates that your optimization of the event website is not up to the mark. However, this can be rectified. Look for any social media posts or ads that might be outperforming organic searches. You could borrow the text from here for better optimization.

Underestimating proper data tracking

Too many businesses forego proper tracking and lose out on event registrations as a result. You need tracking to know who it is that is buying tickets to the event, how they got to know about it, and the ads they are clicking. Additional information includes when these purchases are being made, and why some of them aren’t buying the tickets.

Not tracking information as useful as this only leads to wastage of your event promotion resources. Google Analytics is a free to use tool, using which, reports can be checked throughout the day.

Ignoring conversion rates

Conversion rate, in this context, refers to the number of people visiting your site and buying event tickets. Companies that rent seminar rooms for events should always focus on upping conversion rates. For instance, this can be achieved by changing your Facebook objective to increase conversions on the website.

This enables the platform to show your ad when conversions are the most likely. When it comes to Google ads, you can actually view the number of conversions generated by campaigns or keywords. Pay attention to survey form length and layout as well, keeping in mind mobile phones.

How to Choose the Right Speaker for Your Event

If you have been assigned the task of making your company’s next event a success, hiring a good training room rental is half the job done. The other half is about choosing the right speaker. Understanding your audience’s demographic is as important as hiring someone with enough experience behind them.

Depending on the topic and your target audience, you may want to choose a speaker from within or from outside of the industry. Here are some ways to choose the right speaker for your event.

Determine the purpose of the event

Establish the goal of the conference/meeting right at the outset, so that you can be clear on where you should look for speakers. This will also depend on whether the objective of the event is to increase brand awareness, to educate the audience on a specific issue, or lead generation. The right candidate will let you in on how they plan to deliver the course or a keynote in order to drive home the agenda of your event.

Choose a speaker from the right field

The next step is to narrow down to speakers from the right industry and field. This is because no matter how effective a certain speaker is, if they’re not from the right industry, they’ll be ineffectual. If you want to train your employees on leadership, choose a motivational speaker.

Industry professionals must be chosen if the message to be delivered is industry-specific and need better elucidation. If you need to generate sales or have a wow-factor, it is a good idea to rope in a celebrity.

Your speaker should be tech-savvy

This goes without saying, as no event is complete without the intervention of technology. Speakers these days deliver presentations on projector screens, and have begun to increasingly utilize videos, infographics, and images. Ask your chosen speaker to come down to the training room rental venue once and make themselves at home with the setup. Do not forget to ask your classroom rental provider for facilities like electrical outlets, 24X7 internet, and audio-visual compatibility.

Research your speaker enough

Your speaker needs to linger in the minds of the attendees long after the event is over. Utilize the internet to conduct proper research on the best you can get. Use the right keywords and never flinch from looking for the best of the lot, even if it means stretching your budget a little.

Another thing to remember is to choose speakers that are active on social media. Use resources like PeerIndex and LinkedIn to find trending speakers, since this will also help attract their niche audience to the event. Read reviews and watch videos of their earlier public speeches before moving on to the next step.

Screening your shortlisted speakers

Insist that the speakers do their homework on the company and the objective of the event. You need to gauge their ease with the job and the effort they have invested in researching about your business. Ask them if they would be co-promoting the event. Speakers that ask challenging questions are better than those that don’t, since it is an indication of their engagement in a discussion. Finally, don’t be afraid to discuss their pricing upfront.

6 Tips for Event Photography

Event photography is often deemed to be monotonous and boring. Most are of the opinion that capturing stills at a corporate event or any event for that matter is hardly a creative job. However, this is not really the case always. A lot of innovation and creativity can actually go into event photography, provided, the organizer and the photographer is willing to think out of the box. It is important for the planner to hunt down a photography specialist who has an experience in dealing with similar events. Right from the time you rent training room, it is equally important to finalize upon the photographer of choice and book him beforehand. Once he is on board, here are some guidelines to discuss with him.

The Right Equipment Matters

Your photographer will be bringing along his equipment. You may want to discuss the types he would be using for the vent. Whereas the choices would largely vary from one professional t the other, mostly, 24-70 f/2.8 or 70-200 f/2.8 lenses are the ones to be most preferred since they offer optimal sharpness, excellent performance in low light and swift focusing. Depending on the nature of the event, your photographer may wish to use macro or fish eye lenses for the purpose.

Thinking outside the norm makes matters interesting

Event photography does not mean asking people to huddle together at important venues and clicking pictures. It is always a good idea to discuss some novel and innovative photo opportunities with your photography specialist. People do all sort of things when they are not asked to superficially pose for a photograph. You could spot a listener completely mesmerized by a musical performance at a cultural event, the bride’s mother shedding a tear as she watches the ceremony and many more such interesting and candid shots. These are the ones that depict what the event is actually about.

Capturing the action

Ask your photographer to concentrate on capturing the action with his stills. The moment when the winner pops the champagne cork and the froth comes bubbling out, is worthier than asking him to pose with an opened champagne bottle. Discuss the different actions you wish to have captured so that your photographer can focus on them. And of course, he will also use his own creative instincts and choose actions that seem intriguing to him. Creating a sequence is ideal for storytelling.

Being Professional

Not every guest is comfortable being clicked. So, it is important to respect others preferences and be extremely professional in approach. Being pesky is never appreciated. Although most professional photographers would be well versed with etiquette it is always advisable to sensitize them about it. Photography professionals also need to understand that sticking to the right behavioral norms would mean more referrals and more work in future.

When you rent seminar room for a strictly corporate event however, the photography norms could be more specific. Your photographer will need to capture empty venues before the show begins, click stills of important people, capture speakers on stage in long shots with the signage behind and so on. A lot of these photos will also be used for corporate branding.

How to Create Buzz around Your Event

For any organization, ensuring that an important event goes successfully is important. This can be achieved only by generating a buzz that attracts attendees, sponsors, and boosts sales. More and more businesses are taking to social media to create an interest and anticipation in the minds of the audience.

Other strategies include early-bird offers on ticket prices and shooting videos that give customers a sneak-peek into the event. Putting up billboards around the venue of your training room rental also starts well in advance. Here is how to create a buzz around your next event.

Build hype on social media

Statistics reveal that 2.31 billion Singaporeans are on social media today. This makes building excitement around your event, rather easy. You will have to start well in advance, posting pictures and posts that follow the agenda of your event. Create hash tags that people can use to easily access your content.

However, make sure there is a human element to your content. Respond individually to comments and queries as far as possible. Create an event page on Facebook to post any updates or changes to the event timings or your seminar room rental. Twitter can be used to share shortened URLs of the event page. Do remember to mention any notable speakers attending the event.

Offer value to your attendees

Organizers of any event should know their audience well, because it helps to offer value better. For instance, millennial have been seen to favor events with a solid policy of giving back to the society. In case you don’t know what it is that your targeted audience likes, start sending out relevant surveys in advance.

It is a good idea to have facilities like water dispensers, convenient washroom facilities, and food trucks. That is why you must choose the right training room rental.

Have strategies to engage the attendees

Whether you want to have a food truck or a band performance at the end of the event depends on the kind of event it is. However, these endeavors can help attract only a section of your targeted audience. To generate a buzz that works for other sections, make the event engaging and interactive. For instance, you can hold a quiz about your brand and offer attractive prizes to the winners. Another brilliant idea is to encourage attendees to share pictures and live videos of the event. Make sure the seminar room rental offers free Wi-Fi.

Monitor the event on-site and off-site

Generating buzz around the event does not stop once the event starts. Have two teams to monitor and record the event as it happens. The team at the venue can coordinate with the one off-site to engage with the audience and start trends. Post pictures of any special guests, and post snippets from speeches or interviews.

Invite any locally-based bloggers to cover your event. Offer free tickets and other incentives like discounts on your products and so on. The best part about inviting bloggers is that you could get a share of their niche audience. Get in contact with them and have them blog and generate interest about your event, days in advance.