One of the strongest mediums available for transforming your event into an elegant and exciting one is lighting. Opting for an assortment of impressive and technically superior lighting fixtures and patterns is therefore extremely important. So, right after you finalize your training room rental, the first thing to think about is the lighting scheme for the event. We look at some useful tips that can help you in choosing the correct lighting theme for your event.

Finalize on a layout

Once you have all the facts related to your event ready, the first step towards creating a perfect lighting scheme is to develop a computer-aided design program. You need a complete layout that takes into consideration all tables, the performance arena or stage, the area designated for video projection, the buffet tables or any other inclusions that you might have. Once the layout is ready, you can refer to it at any point in time while finalizing your lighting choices.

Settle for colorful LEDs

LEDs consume about ten times less electricity for producing the same degree of light. Naturally, they are much more cost effective as compared to tungsten bulbs. Using a mix of colorful lighting that can be controlled electronically for creating the desired shade is a great idea. Prior to the advent of this technology, a colored gel would have to be placed before an incandescent lighting fixture for creating the desired impact. However, this was a grossly cumbersome mechanism. Colored LEDs allow a great deal of flexibility and are extremely easy to operate as well.

Lighting the walls and the ceilings

Once you have finalized your seminar room rental, one of the best ways to transform it is to use a single lighting color for washing the walls and settling on another shade for washing the ceiling. You can use a geometric pattern or a theme pattern or even a four fixture project for creating an impact. You can also stick to a symmetrical pattern like a series of palm trees for instance for adorning the walls.

Pixel mapping is a great choice too

One of the technologies related to LED lighting is pixel mapping. As this equipment can be created in miniscule sizes, they can be fitted very close together and they also have the ability of changing the quality of lighting instantly. This technology is known as pixel mapping and finds a myriad of creative applications.

Do not forget the stage

Filling light and color across the stage platform is a great way to add that much needed zing to your event. You can use the “stage wash” technique for making your stage stand out. Tilting the stage lights down, for instance is one of the ways to make the event stand out. It helps in bringing the focus to the stage or the performance area and urges the audience to divert their attention towards it.

One of the best ways of getting the lighting right could be to engage a professional lighting consultant. However, these simple tips can also help you to create an impact with your personal lighting choices.

Organizing an event can seem surprisingly easy when compared to promoting it. Often, companies rent training rooms only to realize they don’t generate enough ticket sales. Organizers should also know when to start promoting the event.

The success of a company event depends mostly on marketing it well. Generating the right kind of buzz and using social media effectively is imperative. To make sure your event is a success, avoid these mistakes.

Setting unrealistic goals

Aiming to sell different tiers of tickets over several months is vastly different from selling them in a couple of days. Both require different promotional strategies, and the same goes for selling VIP tickets. Rent seminar room keeping in mind you will promote it and generate interest.

The goals of your campaign should be high, but realistic at the same time. Sit down and try to reach a clear idea of the amount of registrations/sales you hope to make. You also need to think on what channels you can target and the time frame you have at your disposal. Not giving these factors enough thought could be disastrous.

Not capitalizing on SEO

One of the biggest mistakes organizations make is ignoring the power of search engine optimization. To track your analytics, head over to the ‘Channels’ section on your Google Analytics page. This will reveal what percentage of visitors on your page is locating you via organic search. The rest of the users are being redirected from social media and other channels.

Not getting high numbers on organic search reveals a crack in your event promotion strategy. It indicates that your optimization of the event website is not up to the mark. However, this can be rectified. Look for any social media posts or ads that might be outperforming organic searches. You could borrow the text from here for better optimization.

Underestimating proper data tracking

Too many businesses forego proper tracking and lose out on event registrations as a result. You need tracking to know who it is that is buying tickets to the event, how they got to know about it, and the ads they are clicking. Additional information includes when these purchases are being made, and why some of them aren’t buying the tickets.

Not tracking information as useful as this only leads to wastage of your event promotion resources. Google Analytics is a free to use tool, using which, reports can be checked throughout the day.

Ignoring conversion rates

Conversion rate, in this context, refers to the number of people visiting your site and buying event tickets. Companies that rent seminar rooms for events should always focus on upping conversion rates. For instance, this can be achieved by changing your Facebook objective to increase conversions on the website.

This enables the platform to show your ad when conversions are the most likely. When it comes to Google ads, you can actually view the number of conversions generated by campaigns or keywords. Pay attention to survey form length and layout as well, keeping in mind mobile phones.

Event photography is often deemed to be monotonous and boring. Most are of the opinion that capturing stills at a corporate event or any event for that matter is hardly a creative job. However, this is not really the case always. A lot of innovation and creativity can actually go into event photography, provided, the organizer and the photographer is willing to think out of the box. It is important for the planner to hunt down a photography specialist who has an experience in dealing with similar events. Right from the time you rent training room, it is equally important to finalize upon the photographer of choice and book him beforehand. Once he is on board, here are some guidelines to discuss with him.

The Right Equipment Matters

Your photographer will be bringing along his equipment. You may want to discuss the types he would be using for the vent. Whereas the choices would largely vary from one professional t the other, mostly, 24-70 f/2.8 or 70-200 f/2.8 lenses are the ones to be most preferred since they offer optimal sharpness, excellent performance in low light and swift focusing. Depending on the nature of the event, your photographer may wish to use macro or fish eye lenses for the purpose.

Thinking outside the norm makes matters interesting

Event photography does not mean asking people to huddle together at important venues and clicking pictures. It is always a good idea to discuss some novel and innovative photo opportunities with your photography specialist. People do all sort of things when they are not asked to superficially pose for a photograph. You could spot a listener completely mesmerized by a musical performance at a cultural event, the bride’s mother shedding a tear as she watches the ceremony and many more such interesting and candid shots. These are the ones that depict what the event is actually about.

Capturing the action

Ask your photographer to concentrate on capturing the action with his stills. The moment when the winner pops the champagne cork and the froth comes bubbling out, is worthier than asking him to pose with an opened champagne bottle. Discuss the different actions you wish to have captured so that your photographer can focus on them. And of course, he will also use his own creative instincts and choose actions that seem intriguing to him. Creating a sequence is ideal for storytelling.

Being Professional

Not every guest is comfortable being clicked. So, it is important to respect others preferences and be extremely professional in approach. Being pesky is never appreciated. Although most professional photographers would be well versed with etiquette it is always advisable to sensitize them about it. Photography professionals also need to understand that sticking to the right behavioral norms would mean more referrals and more work in future.

When you rent seminar room for a strictly corporate event however, the photography norms could be more specific. Your photographer will need to capture empty venues before the show begins, click stills of important people, capture speakers on stage in long shots with the signage behind and so on. A lot of these photos will also be used for corporate branding.

For any organization, ensuring that an important event goes successfully is important. This can be achieved only by generating a buzz that attracts attendees, sponsors, and boosts sales. More and more businesses are taking to social media to create an interest and anticipation in the minds of the audience.

Other strategies include early-bird offers on ticket prices and shooting videos that give customers a sneak-peek into the event. Putting up billboards around the venue of your training room rental also starts well in advance. Here is how to create a buzz around your next event.

Build hype on social media

Statistics reveal that 2.31 billion Singaporeans are on social media today. This makes building excitement around your event, rather easy. You will have to start well in advance, posting pictures and posts that follow the agenda of your event. Create hash tags that people can use to easily access your content.

However, make sure there is a human element to your content. Respond individually to comments and queries as far as possible. Create an event page on Facebook to post any updates or changes to the event timings or your seminar room rental. Twitter can be used to share shortened URLs of the event page. Do remember to mention any notable speakers attending the event.

Offer value to your attendees

Organizers of any event should know their audience well, because it helps to offer value better. For instance, millennial have been seen to favor events with a solid policy of giving back to the society. In case you don’t know what it is that your targeted audience likes, start sending out relevant surveys in advance.

It is a good idea to have facilities like water dispensers, convenient washroom facilities, and food trucks. That is why you must choose the right training room rental.

Have strategies to engage the attendees

Whether you want to have a food truck or a band performance at the end of the event depends on the kind of event it is. However, these endeavors can help attract only a section of your targeted audience. To generate a buzz that works for other sections, make the event engaging and interactive. For instance, you can hold a quiz about your brand and offer attractive prizes to the winners. Another brilliant idea is to encourage attendees to share pictures and live videos of the event. Make sure the seminar room rental offers free Wi-Fi.

Monitor the event on-site and off-site

Generating buzz around the event does not stop once the event starts. Have two teams to monitor and record the event as it happens. The team at the venue can coordinate with the one off-site to engage with the audience and start trends. Post pictures of any special guests, and post snippets from speeches or interviews.

Invite any locally-based bloggers to cover your event. Offer free tickets and other incentives like discounts on your products and so on. The best part about inviting bloggers is that you could get a share of their niche audience. Get in contact with them and have them blog and generate interest about your event, days in advance.

A lot goes into planning an event. It is important to publicize it extensively for ensuring maximum attendance. There is no point in having an event with empty seats staring at you! Right from the time you rent training room as a venue for your event, it is essential to have specifically chalked our publicity plans on paper. Plan a fortnight of publicity events at least. Here are some of the ways in which you can publicize your event and ensure maximum foot fall.

Create that Perfect Ecommerce Platform

Creating a website for the event is one of the first things to do. Use it as the perfect ecommerce platform for publicizing your event and also for sale for tickets. Once you have created the website, pick up a few specific aspects like the color of the register button, the headlines of the home page and so on and perform a testing of different variations to see what clicks and what needs to change. Be absolutely sure of every aspect of your site before you launch it.

Plan a Perfect Social Media Campaign

Once the webpage is up, waste no time in creating a perfect social media campaign for your event. Social is one of the most robust tools for spreading the word. Make sure you have created advertisements that are consistent in terms of content and carry necessary information for those wishing to attend. Plan an interactive presence on social media as well. You should be available for community engagement and for answering questions. Attempt to reach out to bloggers and those who can help in spreading the word. Make sure your advertisement campaign is good enough to cover as many channels as possible.

Street Marketing Might Work

Although this might have nothing to do with technology, street activations are surprisingly effective in selling more tickets and spreading the news. You can allot an afternoon for posting flyers and for distributing leaflets at stores near the venue where you have opted to rent seminar room. You can do a bit of research on the places to target for maximum results.

Incentivizing Referrals is a Great Idea

Asking for referrals is one thing and incentivizing them is quite another. Imagine how much your ticket sales will improve if each guest brought along another with him. You can offer free upgrade of seats with a referral or a coffee hamper or free refreshments or just about anything. This will motivate your confirmed attendees to bring along friends and acquaintances.

Starting a Blog

If you have the time, starting a blog is an excellent idea to find favor with search engines. You can post good quality keyword rich content on these blogs and highlight the speakers who would be attending your event. When the content is good and search engine optimized, it will enjoy good viewership.

Planning the event impeccably is what will see you through. From arranging to rent a training room, to finalizing the speakers and planning the publicity for the event, advance planning helps a great deal.

A meeting only becomes fruitful when you have an attentive audience. With attention spans becoming shorter and shorter by the day, audience engagement has become a bigger challenge than it perhaps was. Every time you address a group, irrespective of whether it is small or large, you are actually competing with several distractions! Right from the time you rent training room, you need to have a plan in place for ensuring rapt attention. Here are some tips on how to get unflinching attention from your audience.

Have a goal

Have a goal for your address. What is it that you want from your audience? What kind of reaction do you wish to extract? Once you know this, your intention will also fall in line with your goal. Now, with the goal and intention in alignment, your actions including the voice, actions and gestures will be tuned to support it. And this is how establishing connect with your audience will become easier.

Show them the benefit

Every time a group attends a training program or a meeting, the most common question floating around in their mind would be “what will it do for me?” So, sensitizing them towards the tangible benefits of the address is a simple way to keep them hooked to your address. Don’t be embarrassed to state the benefits loud and clear.

Have a perfect start

If the audience connects with you in the first 30 seconds of your address, they are likely to remain connected throughout. So, plan a great start that will hook the audience almost immediately. You can use a popular saying, a great anecdote, or just throw in an interesting question for the audience to sit up and take note!

Being authentic helps

Adopting a high handed approach can be misconstrued as arrogance. Remember, it is important to be humble and authentic. No audience in the world can connect with loud and pompous statements. So, share your successes and achievements humbly. Success is never synonymous with superiority. Do not make false claims and allow your actions to speak louder than words.

Simple communication is the key

Words are meant to communicate your thoughts and ideas. If they are way too complicated and lofty, their essence is lost. Remember, an address is not for showing off your vocabulary. It is for getting the point across and maintaining connect with those listening to you. So, make sure you choose simple yet effective words and terms that are easier to understand.

Create a dialogue

A monologue can hardly hold the attention of listeners. A dialogue is better. So, when you are preparing the material for address, sprinkle in questions that can be placed before the audience. It can be ones seeking opinions or simply for asking their feedback. When you strike a dialogue with your audience every now and then, they automatically pay attention to what you are saying and choose to remain engaged at all times.

Planning a meeting impeccably is what will see u through. You will need to sift through seminar room rental for the ideal venue. The matter to be delivered should be prepared after much deliberation as well. A meeting where the audience engagement fails is a gross wastage of time, effort and resources.

To read our previous article, please click here.