In recent years, we can see that there is an influx of both paid and unpaid seminars taking place in Singapore. These range from educating the public on finance, investments in stock, currencies, property and internet marketing. Without a doubt, there are more successful ones compared to the rest i.e. better participation rate or sign up or take up rate. Therefore, what are the secrets to selecting a good topic so that your seminar will be successful? The first factor is topic selection
Subject Matter Expert
By being subject matter expert, this means that you have been in study for a particular topic for a consider number of years. As Malcolm Gladwell put it, it should be about the range of 10,000 hours of study before you can become good at a particular subject. This will also mean that you have chalked up sufficient experience and knowledge and mistakes along the way. Interestingly, many audience would like to listen to speakers who are ‘human’ ie those that have failed, learn relearn and picked themself after. Hence, if you have such a story to tell, it will help you to captivate your audience and sometimes this could even relate to them. If you are not experienced enough, make sure you equip yourself with enough knowledge as this might affect your branding in the market.
Do not let your participants feel that they have wasted their time in attending your seminar. Be sincere and know enough to impart knowledge to your participants. Afterall, they have took time to come listen to you and it is good that you teach them something practical and not only a sales pitch on your product or course. For example, if you are holding a property seminar, you can share the market trends, current interest rates and yield of different housing areas and urban planning of Singapore or population growth to illustrate potential of certain areas. Sincerity sells and convince your potential clients!
Call To Action
Make sure you end your seminar with a call to action. If you like people to sign up for your course, at the end of the seminar, show the benefits of joining your class and let them make a decison. Do not let your participants leave your seminar room not knowing what you are presenting and selling. This would be a waste time for both parties.
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