Tips for placing your sales counters during your seminar

If you are holding seminars which have products or offers for the participants to buy at the end of the seminar, if your seminar that you are holding falls in such a category, perhaps the following tips about about placement product and also tips to convince and persuade more of your attendees to purchase and not walk away without any sales purchase.

It is often quite common that after a seminar is done, many seminar operates are unable to hit their sales target. One of the reasons is that there is a lack of a proper and structured presentation of the offer delivery.

The number one thing to do is to increase the visibility of your product or offer. If it is not visible, it will not attract any attention and how to attract sales? If it is for tangible products, the physical product can be placed but if it is for selling of courses, then perhaps you should place a prominent sales booth with registration form, pamphlets and sales representatives.
Secondly, the placement must be convenient to your participants. It will be apt to place your counter or table with the offers near the entrance/exit doors of your venue. That is, a location that no one can miss when they enter and exit (especially).

The sales pitch usually occurs at the end of a seminar or presentation. For offering of courses, it is usually done by the speaker during the last part of his presentation.

In such instances, the speaker might ask for a show of hands for those who are keen. Another option is to inform the participants to approach the staff at the counter directly who are keen. Sometimes, giving a first ten sign up offer might work. For the first ten who sign up, the price or offer will be much more attractive than the rest. However, somehow this method seems to be over used in recent years and is not as effective as last time.

For physical products that you wish to sell, a table with a nice table cloth will be good for your presentation. Remember, the essence of doing so is to place the sales counter at a very prominent place where no one can miss (usually at the entrance or exit). Make sure your sales counter has all the necessary equipment set up to make it hassle free for people to purchase. For example, NET terminal and you should also know where is the nearest ATM machine if your client needs one.

While these tips seem ordinary, but are often neglected by many as they are too insignificant to take note of yet, they have a place to play in your sales figures.

If you are looking for a convenient, well furnished seminar room or classroom rental at affordable rates, visit our website for more details.

Should You Rent or buy your office which encompass your Training or Seminar room?

If you are a small company in the training business, e.g. internet marketing, speaking, motivational programs, you will likely one day faced with the opportunity or decision whether to purchase your own training or seminar room as opposed to rent a seminar room or training .

There’s no hard and fast rule but this article provide some factors which you might want to consider. Also, one more thing to add before we proceed is this article focuses on business owners who have already settle in and already have a positive cash flow.

Consideration of the Costs of Buying Your Office – Opportunity Costs
Buying an office will need a big amount of upfront capital. Are there any expansion plans upcoming which require a huge amount of capital? Because an office or training room purchase requires a huge outlay of capital. Bottom line, consider the opportunity costs of tying up your funds in the purchase.

Do You Plan to Grow or Shrink Your company?
Companies with employee numbers which fluctuate or who plan to increase headcount may find renting the better option as the size of working force is yet to be fixed. Making a decision to purchase an office or training room may be not appropriate until your headcount required for your business is more or less determined for the next 3-5 years.

Have you found a suitable location?
Consider the dynamics of your current office location as compared to the location which you wish to purchase. It is not surprising that some employees might not be willing to move over together to the new office in view of the inconvenience. Hence, you might also seek the opinions of your staff to have a feel

Do You Plan to Move?
Is your business currently located to your current clients which gives you an edge in doing business? If so, you might want to re consider. Also, if you want flexibility you should rent.

How do You Define Peace of Mind?
You should also think about whether to purchase or rent your office to hold your training program depending on how you define peace of mind.

For some, peace of mind equals knowing that you will be in the same office paying a fixed mortgage and you are not held ransom to rent increases by landlords. Possibly, there may also be capital appreciation. However, for others, peace of mind may mean that they do not have to spend time troubling themselves with maintenance issues and can rely on someone to fix any issues that arise along way of the lease. In addition, there is also flexibility to shift offices whenever he wants.

What colors should you choose for your training or seminar room?

Everything little thing count during a seminar, training or meeting session or event. The effects may be seemingly insignificant yet are important as it will form a good or bad impression on you when your clients hold their seminar or event at your training premises. Not surprisingly, colors do affect the image that one wants to project, and that image can actually be formed when your participants first step into the training room. Hence, it is important to choose the right colors so that the impression formed is a positive one.

Typically, the following colors depict different meanings and I would recommend at the end which color should you choose and reason why.

Natural colors (cream and beige)
Denotes corporate and more serious type of businesses such as financial advisers, lawyers, accountant etc. As this color will project a image of being safe but boring and dull but steady.
Pink – Pink gives a sense of tranquility.
Blue
Projects confidence, wisdom, honesty and loyalty. Hence, businesses associated with these traits should consider using this color.
Green
Projects calmness, growth and security and to indicate prestige, status and wealth – dark green is also a favorite color.
Navy blue and burgundy
Projects responsibility, control and gives confidence to clients.

In general, accessory is also important in addition to the colors. For example, adding wood grain finishes to natural colors is a good mixture to a sophisticated feel and look for lawyers’ offices.

As a general guideline, the brighter the color, the less serious is the business. And it really depends what business you are in.

For training and seminar rooms, it is recommend to use light colors or Turquoise as these colors helps in inducing a good learning environment where participants are comfortable to share and encourage retention of knowledge.

Yellow is also a popular color used in training or seminar rooms as it stimulates the brain cells during learning, builds concentration and will help in retention. However, do not overdo it by having large pieces of yellow in your walls as it may be counter productive. Some yellow in the trainer’s background will do for example, the white board, a slice of the wall in yellow will be more than enough. Yellow should be used sparingly, a tinge of it is good enough not too much of it as it can be overwhelming.

Some Nice Photos of Seminar Room we taken

Some nice and recent photos of the seating arrangements we configured for our clients. And some pretty yellow chairs we recently purchased.

If you are an aspiring entrepreneur, speaker, trainer and business owner who needs to have a good, cozy and affordable training room or seminar room to hold your event or preview, do consider our venue. It is affordable and very convenient.

Cluster Seating Arrangement

Seminar Room Seating Arrangement (50 pax)

Tips to protect and lengthen the life of your carpet in the training room

In our training and seminar room, we chose to lay carpet as after doing our research, it can be one of the easiest types of flooring to maintain. If you are like us who chose carpet for your flooring, below are some tips to take care of the carpet so that the carpet will continue to look good over time. A simple care and cleaning program is involved though, however definitely worth it

Place a walk off mat outside your entrance
By doing so, this will help to cushion the amount or minimise the dirt, sand, oil that comes into your training room when your participants come into the room. You should also do periodic cleaning of the mat as it can, over time be a source of dirt collection point.

Vacuum often
You will be amazed by how your carpet will look if you just give it twice vacuum per week. If you choose to ignore all of the tips, perhaps this is a good tip you should follow. This is because dirt, soil, moisture from the shoes of people who enter into your training room will seep into the carpet, damaging the fibres of the carpet over time.

Move heavy furniture occassionally
With heavy furniture ‘crushing’ over a particular area, this can really damage the carpet over time. Hence, it is good that the particular area of carpet have a ‘breather’ from the heavy weight of the furniture.

Protect carpet when moving heavy stuff
When you want to move heavy furniture across the carpet, be sure to place a protective layer of cardboard or plywood between the heavy furniture or its wheels and the carpet. You generally have to treat the carpet as a fragile piece of material and protect it accordingly.

Do not allow food and drinks
This sometimes can be seen as not customer centric, however as the owner of the training room, I think you will agree that once anyone spills food or drinks in your room, it will cause you alot of time, heartache to get it resolved. In fact, most of the times, it will be very difficult to put it back in original position again. Also, it may smell due to insufficient or improper cleaning of the carpet. This is also one of the cons of using carpet. If you own and rent out your training rooms, try not to compromise on this, I have personally seen a participant drop an entire packet of chicken rice on the carpet. Just imagine how it will feel..Ouch

Do not drag the chairs and tables when you do your set up
We do not excessively drag the tables or chairs across the room along the carpet as this will definitely damage the carpet over time. That said, i think minimal is fine as it can get really tiring when you lift the tables and chairs continuously. If you wish to see how we configure our seminar room seating arrangement or continue to receive speaker tips from us, stay tuned!

What do we do when we turnover our training and seminar room for our clients?

Having or renting your own training or seminar room is wonderful but it does come with responsibilities for you as the tenant or even as the trainer or speaker of a particular event. As mentioned in earlier do’s and don’t article, agreement helps all parties to properly take care of the training space. Keeping the training room clean will help reduce any unnecessary conflicts between the landlord and the tenant.

Like to share our experience of turning over the room for a client and what are the things we do before we hand over to the client to ensure that the state and condition of the room is impeccable.

The Day before the event
We will sms or contact the client to confirm his required room arrangement and the number of persons attending the event. Many times, as the client books the room way before his event, the room seating arrangement and number of persons expected to turn up for the event might change. In fact, we recently had a client told us that his sign ups just rocketed on the day of his event.

Housekeeping & Maintenance
For health, safety, and pest control reasons, we always endeavor to keep our training room spick and span condition. We regularly checked for stains in the carpet (*touch wood*) and also vacuum the carpert so that it is clean when our client takes over the room. It is strongly recommended that tables, chairs and carpets be cleaned thoroughly on a regular basis. Cleaning on a regular basis will actually help you avoid excessive and difficult cleaning at the end of the year and unnecessary cleaning charges.

Check for repairs
We conduct regular checks on our equipment especially after one client finishes using the room and another check before we hand over to the another client. We endeavour to provide the best customer experience to all of our clients and we do not hope to have any conflict or misunderstanding that arise. If repairs are needed in the training room, we make sure we fix it so that the next client can use it with a peace of mind.

Cleaning Procedures
We regularly clean our tables and chairs and we recommend non-abrasive cleaners, liquid detergents. Be sure to always follow the instructions on the label. Do it regularly and you will not find it difficult to keep your chairs and tables clean. This is part of showing our respect and appreciation that we give to our clients.

Last but not least, as it is coming to the year end, we have also prepared our End-of-the-Year

Checklist that we like to share:

Carpets/Floors:

Vacuum carpets
Sweep carpets
Surfaces (cupboards,Furniture (desks, chairs and sofas (if any)
Dust and wipe inside and out
Remove cushions from sofa and chairs and vacuum. Clean spots from upholstery with a damp cloth or cleaner

Windows

Clean windows and remove any window clings
Close and latch all windows
Close blinds or curtains
Closet/Storage Areas
Vacuum/sweep floor

Walls

Remove all tape and/or poster putty
Wipe down, as needed
Tack Strips/Corkboards
Remove all tacks and nails
Wipe down, as needed
Recycling Bins/Waste Baskets
Remove all trash and recyclables from your room.
Clean bins inside and out.

Should you scent your seminar room?

If you recall your visits to hotels, resorts or even property show flats today, in additions to the greet and meet by the door staff who make you feel welcomed, the elaborate decoration, the level of luxury and service professionalism of the staff, you most likely would also recall that many of the hotels, resorts today exhibit a special scent in the location.

Besides the usual decoration, professionalism and service level of the staff, the sense of smell has also been used to hopefully create a powerful connection with the guests. In fact, the brand and environment of the hotel, resort can be greatly enhanced through the use of scent.

Why? Facts of Fragrance
The human sense of smell plays an important role in memory. Scent receptors in the nose connect directly to the section of the brain responsible for memory and emotions.

In current times, owners and managers of hotels, property/car show flats, would do anything to give their brand an edge, in hope of encouraging sales or repeat visits. As the gaps between competition tighten and consumers demand a higher level of quality’experience’ during their visit or stay,

How has the scent got to do with your training event or seminar?

Before you rent a seminar room or decide to hold your event at a particular place, do make a visit and see and ‘smell’ the seminar room for yourself. While photos may tell a thousand words, we have our fair encounter of deciding on a place to hold our event before going down to personally see and smell for yourself. This may not be a right step to take.

Do not let a seemingly small thing affect the experience of your participants. If the seminar room smells or reek of foul smell, then this will inevitably affect your seminar or even a factor for some of your participants to leave early.

Depending on the type of event you are holding, scents from lavender (relaxing), peppermint (energizing) can also be used during your training, you will definitely stand out as a trainer who knows how to use the power of scent to help you in your training or seminar event.

Perhaps, this might also cause brand loyalty to be increased by allowing your participants to develop an emotional connection with your training or brand that you are promoting.

Tips to gather feedback on your presentation

If you are an entrepreneur just starting out to give talks, conduct previews etc, it makes good sense to rent a training room or seminar room on an use per pay basis rather than renting your own training room permanently as this means a commitment of at least $3-$6000 per month depending on the location and size of the room. As business owners, entrepreneurs and presenters, it is imperative that you know how well you did for your presentation especially for newbies, as your presentation could make or break the sale. Regardless of how good one is, the presentation gives your audience the perception of your skills or whichever product you are marketing. If you have done well, keep it up and look for ways to improve. If you have not done so well, find out why and IMPROVE on it. Hence, here the tips to know if you did well during the presentation

Facial Expression
As a trainer, it is important that you have a good sense of how your participants are reacting to your speech. Are they attentive and earnestly listening to you or are your audience yawning away or talking among each other, than focusing on your presentation. While this can be quite demoralizing, do not despair and take this as a lesson to improve on your presentation. If you are the kind of presenter that do not know what is happening on the ground due to your focus, try to make it a point to do so or get your assistant to help you gauge the participant’s response.

Walking Out
Have a measure of how many participants walk out halfway during your presentation. If it exceeds 20%, this is not a good sign as they have made time for your event yet they want to walk out without hearing your whole message. From experience, you should look at your marketing collateral – make sure they are attracting the right audience, examine if your presentation is too repetitive? Many trainers feel that the longer the presentation is the better it is, but this is incorrect. Importantly, it is to deliver your message in the swiftest, with most impact and engaging way. Duration doesn’t count so much if you can achieve the earlier elements.

Feedback Form
Have your participants fill up a feedback form. In the form, you can consider giving your participants rate you on contents, engagement, delivery and what can be done better. As much as possible, using rating scale instead of requiring them to write (except for 1 or 2 questions) as requiring them to write too much may turn people off and drop your feedback altogether.

Calling and thanking your audience for their time the next day
If you are extremely serious about improving your presentation, call your participant up the next day and ask them how did they like your presentation. Take the opportunity to reinforce your expertise, seek to clarify any doubts but be honest that you need more practice in your presentation skills. Be sincere and ask for their feedback, this method usually works best and people can sense your sincerity and let you know on ways to improve. While this method is the best, it is most time consuming and not every participant will entertain you.

However, novice presenters should try out this most effective method as this is the fastest way for you to improve. Of course, you must be open and receptive to
feedback, even though you receive negative ones. Remember if people take the way to give you feedback, it shows they care and are helpful and at least they bother.

If you are looking for a convenient, spacious and cozy training room or seminar room to hold your event, call us for a non obligatory discussion at 66595919 or visit our website.

Tips to handle participants or guests who unexpectedly turn up for your event?

As part of your company’s image, it is important to be prepared for guests who unexpectedly turn up at your event. ie people who turn up without prior registration. How should you deal with such situation(s) so that your company remain professional and fair to those who made a prior registration?

Preparation for Extra space
One of the best ways to manage for unexpected turn ups is to prepare before hand. In addition to the registered participants, you may wish to put in a slight buffer of 10-15% for people who turn up without registration or invitation.

For example, if you have 20 pax who registered for your event, just factor in 10% i.e. arrange for 22 pax seating arrangement with your training room rental company. You might not wish to over buffer as do not forget this might mean extra cost to you since you may have to cater for a bigger training or seminar room. Also, not all who have registered – will turn up especially if it is a free seminar or event. Hence, 10-15% is a good gauge.

Be helpful and fair
As far as possible, do try to cater a seat, or writing materials, resources to the person who did not register if you can.

But you will have to be fair to those who taken the time to register, hence you should not deprive those who have registered their seats/materials and give it to guests who did not register.

Ask the guest if he or she minds standing if they don’t have a seat. If space permits, arrange for standing space rather than disappoint the guest. This might mean some re-arrangement of tables and chairs but it might be worthwhile as you are portraying a good image for your company, even though it might mean some inconvenience.

Be polite
Having said that, you might not neglect the comfort level of your participants who signed up and already comfortably seated, you do not wish to make them uncomfortable. If the space is really constrained and not feasible to accommodate the unexpected guest, then you will have no choice but to politely turn him or her down. However, do take the initiative to share when is the next preview, take down particulars and volunteer to register or follow up with him or her for the very next preview.

If you are a trainer or event organizer who is looking for a good and reliable seminar room rental company who can provide you with a cozy, convenient place for your event, call us now at 66595919 !

Tips to decide whether you should adopt a workshop or seminar style presentation

As a trainer, one of the main consideration is the delivery of your message. Your message can be delivered in many different ways to your audience. There is no best method but your decision will be based on the topic you present, demographic of your audience and also participating numbers. These few factors will mainly determine the way you get your message across and preferably retain it in the memories of those you have presented to.

There are mainly two kinds of presentation. First, a seminar and second, a workshop style. There are pros and cons to both types of presentation styles and there is no one size fits all model, however the following paragraphs should help you along with adopting the right approach for your presentation.

Seminar style presentation usually is more one way as compared to workshop style. Therefore, there will be less participation by the audience as you as the speaker will be trying your best to get your points across within a certain time frame. Usually, a seminar style seminar does not involve any discussions, activities and the attention is fixated on the speaker. Of course, the time to interact is usually at the end of the session where there is usually a Q and A session to clarify any doubts or handle any questions that the participants might have.

In contrast, workshop style presentation is usually more hands on, involves much more hands-on activities and allows you as the speaker to interact and engage more with the participants. For example, this can be in the form of learning a certain skill like computer, internet marketing etc. There is usually more bonding in workshop styled presentations.
For workshop style presentation, most providers usually minimally charge a nominal fee to cover their expenses like room rental, and also imparting a certain skill set to the participants.

In summary, deciding on the presentation style must take into consideration the objective of your presentation, size of the class, demographics and whether you are opening up to the public or enclosing it to a small community to impart a certain skill set. You also have to take into consideration the amount of time you have for each presentation and whether it is a weekday or weekend also might affect your training.

If you are looking for a cozy, convenient and affordable training room rental in Town, do visit our website https://trainingroomsg.com or give us a call at 66595919